13 09, 2017

SECRETS 001 Introduction to BRAND SECRETS AND STRATEGIES Podcast

By | 2017-09-22T10:13:58+00:00 September 13th, 2017|_Podcast, Brand Engagement|

Over the past several years, I have received multiple requests to do this show. Many of you have shared with me your pain points and frustrations in dealing with retailers, brokers, distributors, and so-called solution providers who over promise and under deliver. You have shared with me your frustration with challenges of getting your [...]

6 09, 2017

Trade shows are important BUT are they worth the expense? 3 simple steps to maximize your ROI

By | 2017-09-23T14:16:28+00:00 September 6th, 2017|Brand Engagement|

Trade shows, like The Natural Products Expo, can be an important part of your selling strategy BUT are they worth the expense? Doing these 3 simple things will help get the most out of every trade show. Trade shows allow you to get your product in the hands of your peers, retailers, the press, [...]

5 08, 2017

Strategies retailers should use to compete more effectively with natural products

By | 2017-09-23T14:59:23+00:00 August 5th, 2017|Brand Engagement|

Natural products can now be found on retailer’s shelves across all channels.  In fact, mainstream natural product sales have outpaced natural products sales by natural retailers. This also means more opportunities for top-selling natural brands to be represented in a greater number of stores across multiple retail channels. While this is an incredible opportunity [...]

27 02, 2017

Top Five Strategies for Brands to Maximize Their Expo Experience

By | 2017-09-23T18:56:56+00:00 February 27th, 2017|Brand Engagement|

Trade shows are an excellent opportunity for brands to showcase their new items to retailers and consumers.  Retailers are always on the lookout for innovative new items their shoppers want. Trade shows provide an opportunity for retailers to shop natural organic brands in much the same way consumers shop their stores. “You never get [...]

27 12, 2016

11 New Year’s resolutions to build sustainable business success

By | 2017-09-23T19:38:08+00:00 December 27th, 2016|Brand Engagement|

Meet your business goals with these 11 New Year's resolutions for natural manufacturers and retailers. As you begin to develop your business strategy for the next year, it's wise to first reflect on the prior year: Did you achieve all your business objectives? Did you reach your goals? What would you have done differently [...]

24 08, 2016

Natural & Organic Products Driving Cross-Category Growth

By | 2017-09-23T20:39:40+00:00 August 24th, 2016|Brand Engagement, Video|

Natural & Organic Products Driving Cross-Category Growth ECRM 2016 Natural, Organic & Specialty Foods EPPS Empowering Brands | Raising The Bar Share your comments below and join BRAND SECRETS AND STRATEGIES list TODAY… so that you don’t miss out on our weekly newsletter loaded with actionable insights [...]

15 04, 2015

The future of Private Brands and its Role in Retail

By | 2017-08-25T22:40:03+00:00 April 15th, 2015|Brand Engagement|

ECRM Private Label Health & Beauty Care EPPS Keynote – The future of Private Brands and its Role in Retail April 15-17, 2015 Orlando, FL Private Label quality continues to improve beyond its sales growth. Retailers and Private Label manufacturers should leverage its strengths to build sales beyond price. Consumers are willing to pay for [...]

14 04, 2014

Building Sustainable Private Label Sales In Any Economy

By | 2017-08-25T22:49:43+00:00 April 14th, 2014|Brand Engagement, Video|

Private Label quality continues to improve beyond its sales growth. Retailers and Private Label manufacturers should leverage its strengths to build sales beyond price.  Consumers are willing to pay for quality products that meet their needs. Private Label messaging needs to do a better job at connecting with consumers. Learn strategies to build sustainable Private [...]