Brand Engagement

Shoppers can’t buy with they can’t find! Not having your core products available where consumers shop dilutes your brand and exposes it to being delisted, confuses shoppers, and reduces your promotional effectiveness. Understand your brand’s key performance indicators (KPI’s) to avoid cannibalizing your own brand’s success.  A compelling assortment is critical to your brand’s overall health.

12 11, 2018

Packaging that will get a product purchased

By |2018-11-13T11:42:16+00:00November 12th, 2018|Brand Engagement|

Packaging is the face of your brand. Not only does it identify your product on the shelf, but also tells the consumer a lot about the product inside. Your packaging should clearly communicate everything you want your brand to represent: quality, health, integrity, uniqueness, etc. Packaging can do a lot more for your brand than [...]

16 10, 2018

SECRETS 092 What’s behind the hottest trend in retail with David Benzaquen of Plant Based Solutions and Ocean Hugger Foods

By |2018-10-14T20:43:12+00:00October 16th, 2018|Brand Engagement, Podcast|

Plant based foods are driving sustainable sales growth across almost every category. Consumers are looking for healthy alternatives to their favorite foods and plant based brands are filling that void. The purpose of today's story is to share with you the hottest trend in all of retail and dispel the many myths around it. [...]

2 09, 2018

Build brand health by networking at trade shows and industry events

By |2018-09-03T20:27:25+00:00September 2nd, 2018|Brand Engagement|

Brand health is the strength of your brand.  It’s calculated by the amount of trust and confidence consumers have in it.  It’s measured by your distribution and your sales - your ACV (all commodity volume).  Effectively it's what you take to the bank.  Tradeshows and industry events that align brands with retailers can help [...]

30 07, 2018

The natural channel, innovation that focuses on real consumers

By |2018-07-31T22:03:47+00:00July 30th, 2018|Brand Engagement|

New healthy focused product innovation is the fuel that's growing natural product sales. The natural channel is the R&D of the entire healthy better-for-you industry.  This is because natural brands and retailers have a close personal relationship with their core shoppers. Thousands of new products are launched every year with most of them failing.  I’ve [...]

10 07, 2018

SECRETS 066 A brand-building coaching session with Marshall and Elliott Rader of Gluten Free Bar

By |2018-07-10T19:02:02+00:00July 10th, 2018|Brand Engagement, Podcast|

Small brands have a lot in common. They all experience similar growing pains. Most struggle to find quality help that gives them a sustainable competitive advantage. The difference is going from survival mode to a strong growth model with explosive sales.  Today's show is unique. You're going to love this. I think you're really [...]

3 05, 2018

SECRETS 046 Community is the magic ingredient behind every brand’s success with Alex Hanifin of Alpine Start and Naturally Boulder

By |2018-05-15T19:37:27+00:00May 3rd, 2018|Brand Engagement, Podcast|

Behind every successful entrepreneur is a thriving community mentoring, nurturing, and encouraging them. This explodes their personal and professional growth. Paying it forward to emerging brands is at the heart of what makes natural natural. Today's story has several different parts. The first is a story about someone who is passionate about food, who [...]

26 04, 2018

SECRETS 043 Success = retailers + brands partnering to satisfy shoppers with Ben Friedland of Lucky’s Market.

By |2018-05-15T19:44:08+00:00April 26th, 2018|Brand Engagement, Podcast|

Retailers and brands play an important role in every community. This is part of what makes natural natural. Brands are the glue that bind shoppers together and drives them into stores. Savvy retailers partner with brands focused on meeting consumer’s needs. If you've been listening to this podcast, you hear me talk repeatedly about [...]

12 04, 2018

SECRETS 038 Mission based brand success stories with guest Seth Goldman at Honest Tea and Beyond Meat

By |2018-04-24T21:25:47+00:00April 12th, 2018|Brand Engagement, Podcast|

Mission-based brands resonate with consumers. Shoppers want to feel good about the products they purchase. Seth shares his journey as an activist to entrepreneur, industry thought leader, and no compromise iconic brand builder.  Today's story is about the importance of your mission. Your mission, what your brand stands for. Not just that you want [...]

15 02, 2018

SECRETS 026 – Story telling secrets, brand messaging strategies to amplify your brand with guest Bobby Umar of Raeallan

By |2018-02-15T10:47:24+00:00February 15th, 2018|Brand Engagement, Podcast|

An effective branding strategy is the key to every brand’s success. Learn innovative strategies anyone can use to identify who your ideal shoppers is along with how and where to find them. Learn how to leverage the strength of your brand to win with retailers. I continually say that this show is about you [...]

18 01, 2018

The Important Role Of Small Natural Retailers

By |2018-01-29T18:09:36+00:00January 18th, 2018|Brand Engagement|

The importance of independent food retailers cannot be overemphasized, but they are frequently overlooked. Some larger retailers forget that they were once small independent retailers as well. Independent retailers, and especially those in the natural space, are the lifeblood of the communities they serve. They typically have a strong commitment to the community, sustainability, [...]