Brand Engagement

Shoppers can’t buy with they can’t find! Not having your core products available where consumers shop dilutes your brand and exposes it to being delisted, confuses shoppers, and reduces your promotional effectiveness. Understand your brand’s key performance indicators (KPI’s) to avoid cannibalizing your own brand’s success.  A compelling assortment is critical to your brand’s overall health.

19 11, 2017

Why true category management matters

By | 2017-11-19T21:13:20+00:00 November 19th, 2017|Brand Engagement|

You worked hard to build your brand and prepare for its launch.  What’s next? What is your strategy to get your product on retailer's shelves? What stores should you launch in first, second, third, etc?  More importantly, how do you convince the retailer that they need your product more than something they are [...]

15 11, 2017

SECRETS 013 Food Startup success stories with guest Matt Aaron

By | 2017-11-15T15:34:22+00:00 November 15th, 2017|Brand Engagement, Podcast|

This podcast is an audio natural products accelerator for food startups, entrepreneurs, health-focused brands and retailers. Matt shares his story and the top insights he gleaned from interviewing 162 industry thought leaders on his Food Startup Podcast. Today I'm excited to introduce you to Matt Aaron of the Food Startup Podcast. I learned about [...]

25 10, 2017

SECRETS 009 Your brands first impression – packaging that drives sales with guests Kelly Williams & Tom Dunn from FPK Resources

By | 2017-10-30T16:27:44+00:00 October 25th, 2017|Brand Engagement, Podcast|

Welcome. Today we are going to talk about something that is a struggle for almost every brand out there.  Just to let you know, I’ve been in your shoes. You might be surprised to know that I am a cofounder in an innovative natural brand. I’m sure the story will resonate with everyone listening [...]

27 09, 2017

SECRETS 005 Top 10 strategies to build sustainable sales and profits

By | 2017-10-30T16:53:29+00:00 September 27th, 2017|Brand Engagement, Podcast|

Nothing happens until someone buys your product and shoppers can’t buy what they can’t find.  The path to sustainable sales and getting your product in the hands of more shoppers is critical to increasing sustainable food production and sales.  It is the key to more organic farming, healthy product innovation, reduced obesity, food allergies [...]

13 09, 2017

SECRETS 001 Introduction to BRAND SECRETS AND STRATEGIES Podcast

By | 2017-10-30T17:06:48+00:00 September 13th, 2017|Brand Engagement, Podcast|

Over the past several years, I have received multiple requests to do this show. Many of you have shared with me your pain points and frustrations in dealing with retailers, brokers, distributors, and so-called solution providers who over promise and under deliver. You have shared with me your frustration with challenges of getting your [...]

6 09, 2017

Trade shows are important BUT are they worth the expense? 3 simple steps to maximize your ROI

By | 2017-09-23T14:16:28+00:00 September 6th, 2017|Brand Engagement|

Trade shows, like The Natural Products Expo, can be an important part of your selling strategy BUT are they worth the expense? Doing these 3 simple things will help get the most out of every trade show. Trade shows allow you to get your product in the hands of your peers, retailers, the press, [...]

5 08, 2017

Strategies retailers should use to compete more effectively with natural products

By | 2017-09-23T14:59:23+00:00 August 5th, 2017|Brand Engagement|

Natural products can now be found on retailer’s shelves across all channels.  In fact, mainstream natural product sales have outpaced natural products sales by natural retailers. This also means more opportunities for top-selling natural brands to be represented in a greater number of stores across multiple retail channels. While this is an incredible opportunity [...]

27 02, 2017

Top Five Strategies for Brands to Maximize Their Expo Experience

By | 2017-09-23T18:56:56+00:00 February 27th, 2017|Brand Engagement|

Trade shows are an excellent opportunity for brands to showcase their new items to retailers and consumers.  Retailers are always on the lookout for innovative new items their shoppers want. Trade shows provide an opportunity for retailers to shop natural organic brands in much the same way consumers shop their stores. “You never get [...]

27 12, 2016

11 New Year’s resolutions to build sustainable business success

By | 2017-09-23T19:38:08+00:00 December 27th, 2016|Brand Engagement|

Meet your business goals with these 11 New Year's resolutions for natural manufacturers and retailers. As you begin to develop your business strategy for the next year, it's wise to first reflect on the prior year: Did you achieve all your business objectives? Did you reach your goals? What would you have done differently [...]

24 08, 2016

Natural & Organic Products Driving Cross-Category Growth

By | 2017-09-23T20:39:40+00:00 August 24th, 2016|Brand Engagement, Video|

Natural & Organic Products Driving Cross-Category Growth ECRM 2016 Natural, Organic & Specialty Foods EPPS Empowering Brands | Raising The Bar Share your comments below and join BRAND SECRETS AND STRATEGIES list TODAY… so that you don’t miss out on our weekly newsletter loaded with actionable insights [...]