Brand Engagement Archives | BRAND SECRETS AND STRATEGIES

Brand Engagement

Shoppers can’t buy with they can’t find! Not having your core products available where consumers shop dilutes your brand and exposes it to being delisted, confuses shoppers, and reduces your promotional effectiveness. Understand your brand’s key performance indicators (KPI’s) to avoid cannibalizing your own brand’s success.  A compelling assortment is critical to your brand’s overall health.

6 07, 2020

SECRETS 199 How To Keep Your Brand Alive Today And Tomorrow And What Comes Next, Andrew Therrien With Big Orange Productions

By |2020-07-06T13:47:52-06:00July 6th, 2020|Brand Engagement, Podcast|

30 03, 2020

SECRETS 180 Heather Wainer With Whole Foods Magazine, Building Community By Informing And Educating The Natural Products Industry

By |2020-04-26T10:49:01-06:00March 30th, 2020|Brand Engagement, Podcast|

Building a connected community begins with authentic honest collaboration. With all the disruption in our world right now, retailers and brand’s need more than ever to remain united. What makes natural, natural is our commitment to rise together as one

26 11, 2019

SECRETS 154 Emily Soccorsy & Justin Foster With Root + River, How To Be An Authentic Brand With A Soul

By |2020-04-26T11:43:48-06:00November 26th, 2019|Brand Engagement, Podcast|

Your brand is a persona of your company and all that includes. Shoppers appreciate authentic brands that align with their values. Your brand is a culmination of the leadership decisions and choices that the company makes, of the people within the brand.  In today's show, we're going to talk about [...]

19 11, 2019

SECRETS 153 Mitch Duckler With FullSurge, How To Become An Indispensable Brand

By |2020-04-26T11:40:27-06:00November 19th, 2019|Brand Engagement, Podcast|

Every brand wants to be indispensable, something customers can’t live without. This requires a deep connection with shoppers that begins with having an intimate awareness and knowledge of their needs and wants. Brand positioning equals shopper perception. We spend a lot of time on this podcast talking about the importance [...]

29 10, 2019

SECRETS 150 Kristyn Lawson With Krissy Farms, Creative Produce Solutions – Building Blocks For The Products You Love

By |2020-04-26T11:50:12-06:00October 29th, 2019|Brand Engagement, Podcast|

Have you ever wondered how things are made? We are all extremely curious but few truly understand where their food comes from and how it’s grown. Produce is the primary building blocks of all we consume. Better ingredients equal better quality and taste. As an industry, we do a really [...]

13 08, 2019

SECRETS 139 Suzie Yorke With Love Good Fats, Explosive Growth – The Result Of A Solid Brand Position

By |2020-04-05T15:38:50-06:00August 13th, 2019|Brand Engagement, Podcast|

It’s impossible to hit a target you don’t aim for and yet that’s what most brands do. A well defined brand position can explode sales. Hear how Suzie NAILED her target and disrupted a category. Learn how you can do the same with the right resources. Welcome. If you've been listening [...]

Loading...

Promotion Efficiency Calculator - How effective is your trade spending?

Hover over the question marks below:
25%
$
10%
$

What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!


Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

Event Detail

Trade Spending

Volume

Calculations

%
$
$
%
%
$
%
$
$
$
%
$
%
$
$
$
%
* Save each scenario to compare pre-event to actual event performance. Run as many different scenarios as you want. The goal is to reduce costs and maximize longterm sales. Look for opportunities to improve promotion performance. Refresh the screen to create another scenario. Make sure to respond immediately to my email confirmation (if you don't see it, double check your junk or spam folder). Privacy Policy: We hate spam & promise to never share your email.