Brand Engagement

Shoppers can’t buy with they can’t find! Not having your core products available where consumers shop dilutes your brand and exposes it to being delisted, confuses shoppers, and reduces your promotional effectiveness. Understand your brand’s key performance indicators (KPI’s) to avoid cannibalizing your own brand’s success.  A compelling assortment is critical to your brand’s overall health.

10 07, 2018

SECRETS 066 A brand-building coaching session with Marshall and Elliott Rader of Gluten Free Bar

By |2018-07-10T19:02:02+00:00July 10th, 2018|Brand Engagement, Podcast|

Small brands have a lot in common. They all experience similar growing pains. Most struggle to find quality help that gives them a sustainable competitive advantage. The difference is going from survival mode to a strong growth model with explosive sales.  Today's show is unique. You're going to love this. I think you're really [...]

3 05, 2018

SECRETS 046 Community is the magic ingredient behind every brand’s success with Alex Hanifin of Alpine Start and Naturally Boulder

By |2018-05-15T19:37:27+00:00May 3rd, 2018|Brand Engagement, Podcast|

Behind every successful entrepreneur is a thriving community mentoring, nurturing, and encouraging them. This explodes their personal and professional growth. Paying it forward to emerging brands is at the heart of what makes natural natural. Today's story has several different parts. The first is a story about someone who is passionate about food, who [...]

26 04, 2018

SECRETS 043 Success = retailers + brands partnering to satisfy shoppers with Ben Friedland of Lucky’s Market.

By |2018-05-15T19:44:08+00:00April 26th, 2018|Brand Engagement, Podcast|

Retailers and brands play an important role in every community. This is part of what makes natural natural. Brands are the glue that bind shoppers together and drives them into stores. Savvy retailers partner with brands focused on meeting consumer’s needs. If you've been listening to this podcast, you hear me talk repeatedly about [...]

12 04, 2018

SECRETS 038 Mission based brand success stories with guest Seth Goldman at Honest Tea and Beyond Meat

By |2018-04-24T21:25:47+00:00April 12th, 2018|Brand Engagement, Podcast|

Mission-based brands resonate with consumers. Shoppers want to feel good about the products they purchase. Seth shares his journey as an activist to entrepreneur, industry thought leader, and no compromise iconic brand builder.  Today's story is about the importance of your mission. Your mission, what your brand stands for. Not just that you want [...]

15 02, 2018

SECRETS 026 – Story telling secrets, brand messaging strategies to amplify your brand with guest Bobby Umar of Raeallan

By |2018-02-15T10:47:24+00:00February 15th, 2018|Brand Engagement, Podcast|

An effective branding strategy is the key to every brand’s success. Learn innovative strategies anyone can use to identify who your ideal shoppers is along with how and where to find them. Learn how to leverage the strength of your brand to win with retailers. I continually say that this show is about you [...]

18 01, 2018

The Important Role Of Small Natural Retailers

By |2018-01-29T18:09:36+00:00January 18th, 2018|Brand Engagement|

The importance of independent food retailers cannot be overemphasized, but they are frequently overlooked. Some larger retailers forget that they were once small independent retailers as well. Independent retailers, and especially those in the natural space, are the lifeblood of the communities they serve. They typically have a strong commitment to the community, sustainability, [...]

11 12, 2017

The pros and cons of natural product acquisitions by mainstream companies

By |2017-12-18T20:12:20+00:00December 11th, 2017|Brand Engagement|

We all know of legacy brands that were gobbled up by large mainstream brands.  While the story frequently ends in tragedy with the natural brand fading into obscurity, it can sometimes be a good thing.  So why is this and what makes one brand succeed and another fail? The answer is simple.  They lose [...]

22 11, 2017

SECRETS 015 The future of natural and the Whole Foods Person of the year with guest Laurie Petersen

By |2017-11-29T11:28:09+00:00November 22nd, 2017|Brand Engagement, Podcast|

There is a seismic shift in natural. “Amazon is propelling everyone in the industry to up their game a lot faster & innovate to get better”. Natural brands and retailers need to compete at a higher level to remain relevant and grow shopper loyalty Welcome. Today I have a great story for you. Actually, [...]

19 11, 2017

Why true category management matters

By |2017-11-19T21:13:20+00:00November 19th, 2017|Brand Engagement|

You worked hard to build your brand and prepare for its launch.  What’s next? What is your strategy to get your product on retailer's shelves? What stores should you launch in first, second, third, etc?  More importantly, how do you convince the retailer that they need your product more than something they are [...]

15 11, 2017

SECRETS 013 Food Startups success stories with guest Matt Aaron

By |2017-11-20T08:00:41+00:00November 15th, 2017|Brand Engagement, Podcast|

This podcast is an audio natural products accelerator for food startups, entrepreneurs, health-focused brands and retailers. Matt shares his story and the top insights he gleaned from interviewing 162 industry thought leaders on his Food Startups Podcast. Today I'm excited to introduce you to Matt Aaron of the Food Startups Podcast. I learned about [...]