Nothing happens until someone buys your product and shoppers can’t buy what they can’t find. The path to sustainable sales and getting your product in the hands of more shoppers is critical to increasing sustainable food production and sales. It is a key to more organic farming, healthy product innovation, reducing obesity and food allergies, and supporting a food ecosystem that is sustainable beyond tomorrow.
Nowhere is this more true than in natural. The competitive landscape is changing and the old strategies simply are not enough. Natural brands and retailers need to become more strategic. This does not mean compromising their principles. On the contrary, this is their strength and their principles should be at the heart of every strategy. This means focusing on the value they create and leveraging it at retail and with consumers. Consumers are willing to pay a premium for quality healthy products. Healthy products are responsible for most all of the growth across every category and across every channel.
Here are some of the secrets you will learn:
How to maximize your relationship with your brokers, distributors and retailers
Insider secrets – – what the big brands know
How to create a compelling sales story for retailers
Strategies to significantly increase your chance of success and ROI
How to make sense of all the data and use it to your competitive advantage
Step by step instructions of what to do, and what not to do
How to identify key opportunities to expand your distribution and improve your merchandising
Why most brands fail and how to avoid the common pitfalls
Actionable insights and brand-building strategies to grow your brand