What You Need To Know

2611, 2018

The benefits of a strong collaborative manufacturer/retailer relationship

By |November 26th, 2018|Categories: Sales Funnel Magnification|Tags: , , |0 Comments

Selling in the natural channel means wanting more; greater transparency, simple easy to read and understand labeling, high quality ingredients, a commitment to fair trade, a high degree of integrity in the way we [...]

2111, 2018

Authenticity cannot exist without sincere gratitude

By |November 21st, 2018|Categories: Tip Of The Week|Tags: , , |0 Comments

I talk a lot about what makes natural natural. The cornerstone of natural is authenticity. Authenticity resonates with your shoppers turning occasional customers into loyal evangelists. In order for authenticity to be effective, it [...]

2011, 2018

SECRETS 097 Disrupting the category by cleaning it up with Greg Steltenpohl of Califia Farms and Odwalla

By |November 20th, 2018|Categories: Podcast, Sales Funnel Magnification|Tags: , , |0 Comments

Standing out on a crowded shelf by redefining the category with creative packaging and cleaned up ingredients. Advanced strategies that enhance your selling story to rise above the competition, including in mainstream. Make your [...]

1911, 2018

What all successful product promotions must include

By |November 19th, 2018|Categories: Price/Promotion Optimization|Tags: , , |0 Comments

Successful product promotions don't just grow sales. They add rocket fuel to your Here's what you should consider before running your next promotion. This is something I cover in-depth on my podcast including SECRETS [...]

1411, 2018

Never underestimate the power of story telling on your packaging

By |November 14th, 2018|Categories: Tip Of The Week|Tags: , , |0 Comments

Your packaging is the first thing shoppers see. It is the first impression they have of your brand. You’ve heard me say that “you never get a second opportunity to disappoint a customer”. Your [...]