What You Need To Know
The benefits of a strong collaborative manufacturer/retailer relationship
Selling in the natural channel means wanting more; greater transparency, simple easy to read and understand labeling, high quality ingredients, a commitment to fair trade, a high degree of integrity in the way we [...]
Authenticity cannot exist without sincere gratitude
I talk a lot about what makes natural natural. The cornerstone of natural is authenticity. Authenticity resonates with your shoppers turning occasional customers into loyal evangelists. In order for authenticity to be effective, it [...]
SECRETS 097 Disrupting the category by cleaning it up with Greg Steltenpohl of Califia Farms and Odwalla
Standing out on a crowded shelf by redefining the category with creative packaging and cleaned up ingredients. Advanced strategies that enhance your selling story to rise above the competition, including in mainstream. Make your [...]
What all successful product promotions must include
Successful product promotions don't just grow sales. They add rocket fuel to your Here's what you should consider before running your next promotion. This is something I cover in-depth on my podcast including SECRETS [...]
Never underestimate the power of story telling on your packaging
Your packaging is the first thing shoppers see. It is the first impression they have of your brand. You’ve heard me say that “you never get a second opportunity to disappoint a customer”. Your [...]