Blog2019-01-25T11:12:57+00:00

What You Need To Know

502, 2019

SECRETS 110 Know Your Numbers – The Blueprint For Success with Dan Lohman from Brand Secrets and Strategies

By |February 5th, 2019|Categories: Podcast, Sales/Profit Growth|Tags: , , |0 Comments

Knowing your numbers is the key to unlocking your future success. They can determine how long your brand will be around & help you compete at the highest levels. Going beyond canned topline reports [...]

402, 2019

Know Your Numbers – The Blueprint For Success

By |February 4th, 2019|Categories: Sales/Profit Growth|Tags: , , |0 Comments

The number one question I get asked by brands listening to my podcast and reading my weekly newsletter is what are the best reports I need to drive sales and grow my brand? Sadly, [...]

3101, 2019

SECRETS 109 Growing natural sales with mainstream strategies with Rudi Fischer and Brad Locke from Red’s All Natural

By |January 31st, 2019|Categories: Category Leadership, Podcast|Tags: , , |0 Comments

Ever wish there was an easy to follow roadmap to grow your brand? Well now there is. Learn what pitfalls to avoid while leveraging proven strategies and staying true to your mission & core [...]

2901, 2019

An effective promotional strategy can add rocket fuel to your growth. The opposite can kill it

By |January 29th, 2019|Categories: Tip Of The Week|Tags: , , |0 Comments

Effectively managing your promotions is the easiest way to grow sales, gain additional runway, and more accurately predict and forecast sales. All brands struggle with this - especially natural brands. There are limited resources [...]

2901, 2019

SECRETS 108 Maximize Promotion Effectiveness To Grow Sales with Dan Lohman of Brand Secrets and Strategies

By |January 29th, 2019|Categories: Podcast, Trade Marketing ROI Increase|Tags: , , |0 Comments

Promotions are supposed to fuel your sales and introduce your brand to new shoppers. Over 70% of promotions fail to drive sustainable sales. This can derail or even bankrupt a brand. What if I [...]

2801, 2019

Maximize Promotion Effectiveness To Grow Sales And Compete More Effectively

By |January 28th, 2019|Categories: Trade Marketing ROI Increase|Tags: , , |0 Comments

Every dollar spent to get your products into the hands of shoppers falls under the umbrella of trade marketing. The challenge is that most promotional spending is largely ineffective and wasted. Effective promotions expand [...]

2601, 2019

Natural Brands Have A Competitive Disadvantage – I am committed to changing this

By |January 26th, 2019|Categories: Category Leadership|Tags: , , |0 Comments

Hi, I’m Dan Lohman.  Whether you’re a startup brand or have been in business for years with retail distribution, you’re in the right place.  Over the past few years, many people have shared with [...]

2401, 2019

SECRETS 107 To sell more and grow beyond other brands in your category, you need to use strategies they overlook with Daniel Lohman of Brand Secrets and Strategies

By |January 24th, 2019|Categories: Podcast, Trade Marketing ROI Increase|Tags: , , |0 Comments

You’re taught to use out-dated strategies every brand uses to sell your unique disruptive brand. Your sales strategies should be as innovative as you are. Knowing your brand health & leveraging it at retail [...]

2301, 2019

If you want to sell more and grow beyond other brands in your category, you need to use strategies they overlook!

By |January 23rd, 2019|Categories: Tip Of The Week|Tags: , , |0 Comments

Never discount the power of learning a new skill or strategy. There is always a benefit from learning from other brands who have solved a specific bottleneck. Their stories are inspirational and motivational.  The [...]

2201, 2019

SECRETS 106 A Blueprint To Ensure Category Growth with Daniel Lohman of Brand Secrets and Strategies

By |January 22nd, 2019|Categories: Podcast, Sales/Profit Growth|Tags: , , |0 Comments

A picture is worth a thousand words. The first impression shoppers have of your brand is on a store shelf - make it a good one! An effective merchandising strategy can make it easier [...]