Blog 2017-10-01T19:41:01+00:00

What You Need To Know

1001, 2018

SECRETS 022 Trust begins with ethical claims you can proudly stand behind with guest Risa Schulman of Tap~Root

By | January 10th, 2018|Categories: Podcast, Product Performance|Tags: , , |0 Comments

I have a question for you. Have you had an opportunity to listen to episode 10 of this podcast? Episode 10 was Retail Horror Stories. The reason I ask is because I shared several [...]

301, 2018

SECRETS 021 Shoppers want Trust and Transparency – the cornerstone of the natural channel with guest Robert Craven with MegaFood

By | January 3rd, 2018|Categories: Podcast, Sales Story Optimization|Tags: , , |0 Comments

Shoppers want what they want and they want products they can trust. Natural brands are built on delivering exceptional value to their customers. Transparency and authenticity are at the heart of their success. Learn [...]

2712, 2017

SECRETS 020 Sustainable packaging, what you need to know and how to emphasize it in your brand messaging with Guest Reyna Bryan of Elk Packaging

By | December 27th, 2017|Categories: Podcast, Sales Story Optimization|Tags: , , |0 Comments

Sustainable packaging is the future resonating with health-focused brands committed to making a real difference in the world. Compostable packaging allows brands to extend their messaging beyond the ingredients while reinforcing their mission. I [...]

2512, 2017

When should you hire a professional consultant and do you really need one?

By | December 25th, 2017|Categories: Sales Funnel Magnification|Tags: , , |0 Comments

It is nearly impossible to be an expert in every area of your business. Professional consultants are a great way to fill in the gaps and add value. They can evaluate and assess your [...]

2112, 2017

How independent natural retailers can grow sales in a hyper-competitive market

By | December 21st, 2017|Categories: Shopper/Loyalty Engagement Enhancement|Tags: , , |0 Comments

How can independent natural retailers remain competitive and grow in a hyper-competitive market?  This is a question I get asked a lot.  This a question that needs to also include the brands these retailers [...]