Few brands have a clear message or story. I don’t mean your slogan, mission, or claims. I’m talking about your brand story. You know the game where you share a story with someone who then shares it with someone else and so on. By the time the story reaches the 10th person, the story is unrecognizable. Few brands have a compelling story that is shared consistently with the same passion and enthusiasm as when it comes from the founder.

Empowering Brands | Raising The Bar

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