About Daniel Lohman, CPSA

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.
13 11, 2018

SECRETS 096 Breaking through the barriers every brand faces with Charles Coristine of The Lesser Evil

By |2018-11-13T20:39:43+00:00November 13th, 2018|Podcast, Trade Marketing ROI Increase|

Business is complicated, challenging, and expensive. Small brands are at a substantial competitive disadvantage but they do not need to be. We discuss strategies all brands should use to level the playing field - Empowering Brands | Raising The Bar. Welcome, I want to thank you for listening to the brand secrets and strategies [...]

12 11, 2018

Packaging that will get a product purchased

By |2018-11-13T11:42:16+00:00November 12th, 2018|Brand Engagement|

Packaging is the face of your brand. Not only does it identify your product on the shelf, but also tells the consumer a lot about the product inside. Your packaging should clearly communicate everything you want your brand to represent: quality, health, integrity, uniqueness, etc. Packaging can do a lot more for your brand than [...]

7 11, 2018

Story draws people in – emotion inspires them to act

By |2018-11-29T20:15:04+00:00November 7th, 2018|Tip Of The Week|

It’s been said that our emotions guide our decision making and that we justify our decision with logic afterwards. The power of story is frequently overlooked by brands. This has been the primary focus of the conversations I’ve had with brands. Stories that resonate with shoppers build loyalty that extends well beyond any retail [...]

6 11, 2018

SECRETS 095 Making a classic snack healthy with Mathew Parry of The Good Crisp

By |2018-11-10T19:16:06+00:00November 6th, 2018|Podcast, Product Performance|

Remember the iconic commercials about the potato chip in a can? They once dominated the airwaves and store shelves. Reinventing a shrinking category with a healthy alternative connecting nostalgia with taste and clean ingredients - the recipe for success. Welcome, and thank you for listening to the Brand Secrets and Strategies Podcast. Remember, this [...]

5 11, 2018

4 Digital Strategies To Maximize Trade Marketing ROI

By |2018-11-05T20:19:20+00:00November 5th, 2018|Trade Marketing ROI Increase|

Trade marketing is typically the single largest line item on a company’s income sheet, but how do you know if your trade marketing is effective? Most promotions are ineffective and fail to encourage new shopper trials – the primary goal of every promotion.  While rewarding loyal shoppers to make repeat purchases can prove beneficial, [...]

31 10, 2018

Your authenticity will help you rise above others

By |2018-11-29T19:00:54+00:00October 31st, 2018|Tip Of The Week|

I keep hearing mainstream brands, retailers, and solution providers talk about transparency as if they coined the term or as if they identified the magic formula to increase sales. The problem with that is, as we all know, that those words ring hollow in the absence of authenticity. They use it like a cheap [...]

30 10, 2018

SECRETS 094 Reinventing favorite foods with Miyoko Schinner of Miyoko’s Kitchen

By |2018-10-30T12:35:04+00:00October 30th, 2018|Podcast, Sales Story Optimization|

Everyone loves cheese but many can’t or don’t eat dairy. Flavoring substitutes have never been a good alternative, especially with artisan products. Dietary choices should not restrict access to flavor and quality. Vegan artisan cheese fills that void. Welcome. Before I begin, I want to remind you that there's a free download at the [...]

29 10, 2018

Category definitions that address shoppers needs and wants

By |2018-10-29T20:38:23+00:00October 29th, 2018|Category Leadership|

Defining the category is one of the most important steps in the category management process. It sets the tone for how the retailer focuses on meeting the needs of it’s shoppers.  It can be used to differentiate you from your competition. The category definitions communicate your commitment to meeting your shopper’s needs.  They help [...]

24 10, 2018

The secret behind top selling brands – the power of purpose

By |2018-11-29T19:03:01+00:00October 24th, 2018|Tip Of The Week|

Promotions are necessary to build your brand but few result in any measurable longterm sales gains. The power of purpose needs to be included in all of your brand building strategies and especially in your promotional campaigns. Most brands use the tired “strategy” rinse and repeat – which is not a strategy. You’ve worked [...]

23 10, 2018

SECRETS 093 Profitably bridging the gap between perimeter and center store with Doug Brent of Made In Nature

By |2018-10-23T10:28:07+00:00October 23rd, 2018|Distribution Expansion, Podcast|

Snacking has changed the way people think about meals, sometimes as a meal replacement. Shoppers want healthy options they can trust from authentic brands. Produce is the bridge into center store. Success favors brands positioned to meet shopper's needs. Today's story is about a small innovative organic brand that's working hard to change the [...]