About Daniel Lohman, CPSA

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.
28 05, 2019

SECRETS 128 The Secret Compostable Packaging Strategy Your Brand Needs To Know With Kelly Williams From Futamura

By |2019-06-01T18:55:53-06:00May 28th, 2019|Podcast, Product Performance|

Your brand's packaging needs to work hard and it should sell itself. Personalize your brand with your packaging. It should align with your mission and it should be compostable. Wouldn’t it be great if it could also help pay for itself? Learn how! Packaging is a topic that is near and [...]

22 05, 2019

Your Branding Must Convey Your Promise And Commitment To Excellence

By |2019-05-22T11:07:29-06:00May 22nd, 2019|Tip Of The Week|

Think of your brand as a blank canvas. What do you what your current and future shoppers to see when they look at it? Does your brand personify all the things you think it should? Does it have a clear and compelling message that is memorable? If not, then this week’s tip and podcast [...]

21 05, 2019

SECRETS 127 Your Branding Must Convey Your Promise And Commitment To Excellence With Fred Hart Of Interact Boulder

By |2019-06-01T18:53:49-06:00May 21st, 2019|Brand Engagement, Podcast|

Your branding needs to be an extension of your product. It must be memorable and install trust and confidence. It should stand out on a store shelf, be recognizable from a distance and be able to sell itself even in the absence of good copy. Today's podcast focus is about your [...]

14 05, 2019

A Well Defined Business Strategy Will Add Rocket Fuel To Your Growth

By |2019-05-14T16:33:59-06:00May 14th, 2019|Tip Of The Week|

Your business strategy is your roadmap to success. It will help keep you from getting distracted and keep your brand from getting derailed. It should keep you on the path toward achieving your goals.  A well written and well-defined business strategy can help you get your product on more store shelves and into the [...]

14 05, 2019

SECRETS 126 A Well Defined Business Strategy Will Add Rocket Fuel To Your Growth With Dustin Finkel Of KAPOP

By |2019-06-01T18:58:46-06:00May 14th, 2019|Category Leadership, Podcast|

Small brands tend to overlook the importance of goal setting. They are the primary component of a solid business plan. They need to contain clear, specific and timely objectives that can be measured. Learn what you need to know to grow and thrive. Small brands tend to overlook the importance of [...]

7 05, 2019

Building A Solid Team Is A Critical Component Of Every Brand’s Success

By |2019-05-14T15:45:25-06:00May 7th, 2019|Tip Of The Week|

Effective team building is one of the biggest challenges every brand faces. The level of skill you attract is a direct reflection of your capabilities as a leader, the opportunity that you present to prospective candidates, and your commitment to giving them a solid work/life balance. The more compelling your brand selling story, the [...]

7 05, 2019

SECRETS 125 Building A Solid Team Is A Critical Component Of Every Brand’s Success With Josh Wand Of ForceBrands

By |2019-06-01T19:05:01-06:00May 7th, 2019|Podcast, Sales Story Optimization|

There is no I in Team. Effective leaders are known for their ability to surround themselves with enthusiastic talented people who can help them build, execute, and scale. It can be the difference between even getting off the ground and long-term success. One of the biggest challenges that every founder faces [...]

30 04, 2019

Celebrate real food – it all begins with the farmer

By |2019-04-30T04:29:59-06:00April 30th, 2019|Tip Of The Week|

Shoppers want authentic products they can trust. That requires transparency. It all begins with the farmer. They produce the building block of your products, are critical to your success and they can help amplify your brand selling story. Here’s how, your goal is to build a closely connected relationship with your shoppers. You need [...]

29 04, 2019

SECRETS 124 Your success as a brand begins with a farmer. Celebrating real food with Phil Lempert The Supermarket Guru

By |2019-06-01T19:08:07-06:00April 29th, 2019|Podcast, Sales Story Optimization|

Farmers provide the raw building blocks for brands. Many consumers don't know where their food comes from beyond a supermarket. Celebrating the important role farmers play in our food system needs to be an integral part of your selling story and mission. Welcome and thank you for listening. As you know, [...]

23 04, 2019

Make the shopper the cornerstone of your marketing strategy

By |2019-04-23T14:16:40-06:00April 23rd, 2019|Tip Of The Week|

Every brand will tell you that this is obvious while most brands get this wrong. Here is why this matters.  Remember the old argument which is more important, features or benefits? Most marketing focuses on the features and/or benefits from the brand's perspective thus overlooking the shoppers. There can be a subtle difference between [...]