About Daniel Lohman, CPSA

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.
5 02, 2019

SECRETS 110 Know Your Numbers – The Blueprint For Success with Dan Lohman from Brand Secrets and Strategies

By |2019-02-05T21:19:54+00:00February 5th, 2019|Podcast, Sales/Profit Growth|

Knowing your numbers is the key to unlocking your future success. They can determine how long your brand will be around & help you compete at the highest levels. Going beyond canned topline reports will differentiate your brand - what retailers REALLY want. Welcome. The number-one question I get asked by brands listening to [...]

4 02, 2019

Know Your Numbers – The Blueprint For Success

By |2019-02-12T13:24:17+00:00February 4th, 2019|Sales/Profit Growth|

The number one question I get asked by brands listening to my podcast and reading my weekly newsletter is what are the best reports I need to drive sales and grow my brand? Sadly, most brands use reports that do not reflect how consumers buy their products - even the big brands. This is [...]

31 01, 2019

SECRETS 109 Growing natural sales with mainstream strategies with Rudi Fischer and Brad Locke from Red’s All Natural

By |2019-02-07T12:24:57+00:00January 31st, 2019|Category Leadership, Podcast|

Ever wish there was an easy to follow roadmap to grow your brand? Well now there is. Learn what pitfalls to avoid while leveraging proven strategies and staying true to your mission & core values. That’s the purpose of this podcast & this week's focus. Do you ever wish you had a shortcut or [...]

29 01, 2019

An effective promotional strategy can add rocket fuel to your growth. The opposite can kill it

By |2019-01-31T07:21:40+00:00January 29th, 2019|Tip Of The Week|

Effectively managing your promotions is the easiest way to grow sales, gain additional runway, and more accurately predict and forecast sales. All brands struggle with this - especially natural brands. There are limited resources to help brands accurately measure promotional effectiveness - for all brands.  Smaller brands are at a significant competitive disadvantage here. [...]

29 01, 2019

SECRETS 108 Maximize Promotion Effectiveness To Grow Sales with Dan Lohman of Brand Secrets and Strategies

By |2019-02-07T12:26:30+00:00January 29th, 2019|Podcast, Trade Marketing ROI Increase|

Promotions are supposed to fuel your sales and introduce your brand to new shoppers. Over 70% of promotions fail to drive sustainable sales. This can derail or even bankrupt a brand. What if I told you there was a better way. Interested? Remember, this podcast is about you and it's for you. The goal [...]

28 01, 2019

Maximize Promotion Effectiveness To Grow Sales And Compete More Effectively

By |2019-02-20T08:40:04+00:00January 28th, 2019|Trade Marketing ROI Increase|

Every dollar spent to get your products into the hands of shoppers falls under the umbrella of trade marketing. The challenge is that most promotional spending is largely ineffective and wasted. Effective promotions expand your brand's runway, grows sustainable sales and it maximizes your promotional ROI.  Trade marketing encompasses every effort required to get [...]

26 01, 2019

Natural Brands Have A Competitive Disadvantage – I am committed to changing this

By |2019-01-26T16:49:46+00:00January 26th, 2019|Category Leadership|

Hi, I’m Dan Lohman.  Whether you’re a startup brand or have been in business for years with retail distribution, you’re in the right place.  Over the past few years, many people have shared with me their frustration: “There is no specific training in the natural industry  that addresses the common challenges most brands face,  [...]

24 01, 2019

SECRETS 107 To sell more and grow beyond other brands in your category, you need to use strategies they overlook with Daniel Lohman of Brand Secrets and Strategies

By |2019-02-07T12:28:21+00:00January 24th, 2019|Podcast, Trade Marketing ROI Increase|

You’re taught to use out-dated strategies every brand uses to sell your unique disruptive brand. Your sales strategies should be as innovative as you are. Knowing your brand health & leveraging it at retail is the best strategy for sustainable growth  Download the show notes below Listen where you [...]

23 01, 2019

If you want to sell more and grow beyond other brands in your category, you need to use strategies they overlook!

By |2019-01-31T07:27:37+00:00January 23rd, 2019|Tip Of The Week|

Never discount the power of learning a new skill or strategy. There is always a benefit from learning from other brands who have solved a specific bottleneck. Their stories are inspirational and motivational.  The challenge is that you created a disruptive product that is better than other products you compete with. So, how do [...]

22 01, 2019

SECRETS 106 A Blueprint To Ensure Category Growth with Daniel Lohman of Brand Secrets and Strategies

By |2019-02-07T12:30:11+00:00January 22nd, 2019|Podcast, Sales/Profit Growth|

A picture is worth a thousand words. The first impression shoppers have of your brand is on a store shelf - make it a good one! An effective merchandising strategy can make it easier for shoppers to buy your products and add rocket fuel to your growth. To sell more and grow beyond other [...]