About Daniel Lohman, CPSA

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.
9 07, 2019

SECRETS 134 Category Review Strategies To Grow Sales And Profits With Daniel Lohman From Brand Secrets And Strategies

By |2019-07-09T09:00:03-06:00July 9th, 2019|Category Leadership, Podcast|

Category reviews are expected by most retailers. They are one of the most underutilized opportunities to differentiate your brand and explode sales. It begins with a collaborative retailer brand relationship/partnership. Maximize every opportunity! Welcome. You worked hard to create a product that will disrupt the category, that will change the way [...]

2 07, 2019

Brand Health Begins With Your Wellness Elevated

By |2019-07-02T11:08:38-06:00July 2nd, 2019|Tip Of The Week|

Growing a brand is difficult and it can take a lot out of you. You feel like you need to be everywhere at once and that you need to handle everything yourself when you’re first starting out. The constant deluge of distractions fights for your attention and can derail you. This is a key [...]

2 07, 2019

SECRETS 133 Brand Health Begins With Your Wellness Elevated With Whitney Lauritsen (Eco-Vegan Gal) And Jason Wrobel From Wellevatr

By |2019-07-02T10:45:08-06:00July 2nd, 2019|Podcast, Resource Integration|

Growing a brand is difficult and it can take a lot out of you. The constant deluge of distractions fights for your attention and can derail you. Your brand's success is a reflection of your overall health - to maximize distribution, sales, and profits.  Today's story is about you. Today's story [...]

25 06, 2019

Choosing The Wrong “Expert” Jeopardizes Your Brand

By |2019-06-23T22:03:18-06:00June 25th, 2019|Tip Of The Week|

Over 80% of natural brands fail within the first year - I’m committed to changing this. There are a lot of “experts” offering advice that lack the creativity your brand needs to differentiate itself. As a brand owner, you need to keep your hand firmly on the rudder of your ship. You should never [...]

25 06, 2019

SECRETS 132 Choosing The Wrong “Expert” Jeopardizes Your Brand With Jeff Schmidgall From Bubba’s Fine Foods

By |2019-06-23T21:57:56-06:00June 25th, 2019|Podcast, Sales/Profit Growth|

Over 80% of natural brands fail within the first year. I’m committed to changing this. Many “experts” offering advice lack the creativity to grow your brand. Your sales strategy needs to be as unique as your brand. The perils of choosing the wrong expert. Welcome. We talk a lot about brands [...]

22 06, 2019

Strategic experimentation – strategies to maximize your retail merchandising

By |2019-06-23T16:02:17-06:00June 22nd, 2019|Merchandising Effectiveness|

To begin with, I suggest every store needs to have a competitive set. A competitive set is a merchandising strategy that helps you compete more effectively in your market. Let me explain.  When a shopper comes into your store, they compare your product selection, merchandising and pricing to your local competitors. You should ideally [...]

18 06, 2019

Profitable Digital Brand Building Strategies To Win At Retail

By |2019-06-23T22:02:14-06:00June 18th, 2019|Tip Of The Week|

Digital strategies can add rocket fuel to your sales growth. They can give you more runway helping you compete at a much higher level. Traditional retail is expensive and it’s pay-to-play. A blended strategy makes it easier for shoppers to find and purchase your brand.  Your products need to be available wherever your current [...]

18 06, 2019

SECRETS 131 Profitable Digital Brand Building Strategies With Josh Tabin From Wild Zora and NatchCom

By |2019-06-18T16:05:09-06:00June 18th, 2019|Brand Engagement, Podcast|

Digital strategies can add rocket fuel to your sales growth. They can give you more runway helping you compete at a much higher level. Traditional retail is expensive & it’s pay-to-play. A blended strategy makes it easier for shoppers to find your brand. We spend a lot of time talking about [...]

11 06, 2019

Compostable Packaging Solutions To Reduce Packaging Pollution

By |2019-06-11T12:14:39-06:00June 11th, 2019|Tip Of The Week|

Shoppers want what they want and they want to feel good about the products they buy. This includes not only what’s in your package but the packaging itself. Shoppers want packaging that reflects their values and their commitment to reducing climate change. This includes reducing packaging waste. The sad reality is that most recyclable [...]

11 06, 2019

SECRETS 130 Compostable Packaging Solutions To Reduce Packaging Pollution With Carl Joachim And Dustin Steerman From ePac Flexible Packaging

By |2019-06-11T12:00:56-06:00June 11th, 2019|Podcast, Product Performance|

Packaging is more than just the container you put your product in. It should also amplify your brand message. It should help sell your brand. Packaging can be very confusing - we make it simple and straight forward on this episode. What you need to know. Welcome. Thank you for listening. [...]