About Daniel Lohman, CPSA

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.
9 01, 2019

You never get a second chance to disappoint a customer

By |2019-01-10T08:48:21+00:00January 9th, 2019|Tip Of The Week|

The strength of every brand is the connection you make with shoppers. You want customers to like, know, and trust your brand. First impressions matter - make every impression memorable.  Have you ever played the game where you share a story with someone and they share it with someone else and so on? Your [...]

8 01, 2019

SECRETS 104 The Essential New Item Checklist – The Recipe For Success with Daniel Lohman of Brand Secrets and Strategies

By |2019-01-12T21:16:32+00:00January 8th, 2019|Podcast, Sales Story Optimization|

New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers. Welcome, I really want to thank you for listening. It’s the beginning of a [...]

7 01, 2019

The Essential New Item Checklist – The Recipe For Success

By |2019-01-09T22:56:03+00:00January 7th, 2019|Sales Story Optimization|

New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers. The 11 Most Important Things Retailers REALLY Want   #1 A Consistent Clear And [...]

3 01, 2019

SECRETS 103 Amazon success secrets with Jeff Cohen of Seller Labs

By |2019-01-04T12:14:20+00:00January 3rd, 2019|Podcast, Sales Funnel Magnification|

Your brand needs to be available where people shop. That includes online. Effective online strategies can also drive incremental sales in traditional stores. Amazon propels brand growth. The right strategy can add rocket fuel to your sales and profits. Welcome. I want to begin by saying Happy New Year. I hope that your last [...]

26 12, 2018

Don’t forget to include the human in your story telling

By |2019-01-04T12:14:57+00:00December 26th, 2018|Tip Of The Week|

Most marketers and sales experts focus on “target customers”. The key thing to remember is that people don’t want to be sold, they want to buy. In fact, brands that personalize their messaging in a way that speaks directly to the human that buys your products build a one-on-one relationship that extends beyond the [...]

25 12, 2018

SECRETS 102 Sales success begins with story telling that resonates with humans with Beau Haralson of Human Design

By |2019-01-04T12:15:32+00:00December 25th, 2018|Podcast, Sales Story Optimization|

It’s easy to forget that the person on the other side of any sales transaction or promotion is a human. Brand marketers tend to use general terms like target customer in sales campaigns. Shoppers want personalization which all begins with a human focus. Welcome and thank you for listening. You'll need to stay to [...]

24 12, 2018

The hazards of a poor product assortment

By |2019-01-04T12:16:15+00:00December 24th, 2018|Merchandising Effectiveness|

A category’s product assortment defines the retailer communicating what they want to be known for; wide selection of better-for-you products, local, fresh, etc. Stocking the right assortment of products is critical to creating happy, loyal customers.  Want to make sure that your store has the right variety and quantity of products to meet the [...]

19 12, 2018

Know the real value of your best customer

By |2019-01-04T12:19:41+00:00December 19th, 2018|Tip Of The Week|

How well do you know the value of your best consumer? I ask this question a lot and rarely do I get anything but a generic answer. While it may be true that your best customer is female, 32-45, and has 2.3 kids, this is not enough to help you build trust and authenticity. [...]

18 12, 2018

SECRETS 101 The most important customer you need to focus on with Ted Ning of Bodhi Tree, LOHAS and NatchCom

By |2019-01-04T12:21:35+00:00December 18th, 2018|Podcast, Sales Funnel Magnification|

Meeting your customer's needs is critical to every brand's success. LOHAS consumers are the most valuable customers - they don’t settle, they have high standards, they choose authentic quality over price, they support the environment, farmers, communities. Welcome! If you've been reading or listening to any of my content including this podcast, you hear [...]

17 12, 2018

Effective merchandising strategies, how to strengthen your shelf placement

By |2019-01-04T12:23:14+00:00December 17th, 2018|Merchandising Effectiveness|

You've worked hard to develop a great product that will revolutionize the category and meet unmet consumer needs. You've managed to gain distribution at key retailers and consumers love your product. So, what are you doing to keep your product on retail shelves? Most manufacturers and retailers put all their effort and energy into [...]