About Daniel Lohman, CPSA

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.
5 11, 2019

SECRETS 151 Full Circle Sustainability – Sales Success Customer First Strategies With Mike Forbes From Alter Eco

By |2019-11-05T18:19:17-07:00November 5th, 2019|Podcast, Trade Marketing ROI Increase|

Knowing your numbers & having a solid strategy to manage your trade marketing will level the playing field & give you a sustainable competitive advantage. It begins with customer first strategies that align your brands values with shoppers through story. Welcome, there's a hard way and an easy way to do [...]

29 10, 2019

SECRETS 150 Creative Produce Solutions – Building Blocks For The Products You Love With Kristyn Lawson From Krissy Farms

By |2019-10-29T15:49:53-07:00October 29th, 2019|Brand Engagement, Podcast|

Have you ever wondered how things are made? We are all extremely curious but few truly understand where their food comes from and how it’s grown. Produce is the primary building blocks of all we consume. Better ingredients equal better quality and taste. As an industry, we do a really good [...]

22 10, 2019

SECRETS 149 Building A Solid Framework For Sustainable Brand Growth With Katie Mleziva From Real Food Brands

By |2019-10-22T14:32:38-07:00October 22nd, 2019|Podcast, Sales Funnel Magnification|

You can learn a lot from big brands when it comes to process and strategy. The frameworks they adopt and use have proven to be instrumental in their success. They are the foundation you need to have in place to grow sustainable sales tomorrow and beyond. Welcome and thank you for [...]

15 10, 2019

SECRETS 148 Edible Upcycling, Finding New Uses For Food “Waste” With Dan Kurzrock From ReGrained

By |2019-10-15T17:25:02-07:00October 15th, 2019|Podcast, Product Performance|

Food waste and recycling are both hot topics. A big part of that is reducing and then finding new uses for “waste”. Edible upcycling in an ingenious way to convert discarded bi-products and convert them into a new high fiber high protein food ingredient. Welcome. Have you ever heard the term [...]

9 10, 2019

Brand Health Begins With Your Wellness Elevated With Whitney Lauritsen (Eco-Vegan Gal) And Jason Wrobel From Wellevatr

By |2019-10-09T09:34:05-07:00October 9th, 2019|Resource Integration, Video|

9 10, 2019

SECRETS 147 Why Brands Need To Become Good Citizens To Win Over Future Shoppers With David Lemley From Retail Voodoo

By |2019-10-09T09:16:25-07:00October 9th, 2019|Podcast, Sales Story Optimization|

Sustainable brand growth that attracts future shoppers will be tied to ethical practices including conscientious human-like characteristics. Aligning with mission-based causes, Citizen Brandhood is the focus of David’s new book, Beloved & Dominant Brands.   Welcome. The primary thing that sets natural brands apart from their mainstream competitors is the Achilles [...]

1 10, 2019

SECRETS 146 Accelerate Sales With Authentic Expert Advice With Daniel Karsevar From Plant Based Solutions

By |2019-10-01T16:23:17-07:00October 1st, 2019|Category Leadership, Podcast|

There is no substitute for the authentic wisdom a subject matter expert can provide when it comes to accelerating sustainable brand sales & profits. True expert advice includes robust life experiences not found in a textbook. Advice that is priceless.   Welcome. I talk about business strategy on this podcast a [...]