About Daniel Lohman, CPSA

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.
17 04, 2019

Know what retailers REALLY want

By |2019-04-17T09:28:24-06:00April 17th, 2019|Tip Of The Week|

Every brand wants to get their product on store shelves BUT the strategies most brands use today take the retailer relationship for granted. They overlook the true potential you have to exponentially grow your brand.  On Shark Tank, you continually hear the sharks ask about the cost to acquire a customer. The same holds [...]

16 04, 2019

SECRETS 122 What Retailers REALLY Want – Brand Building Success Strategies With Mathis Martines of M2 Brands

By |2019-04-17T10:32:16-06:00April 16th, 2019|Category Leadership, Podcast|

The goal of most brands is to get on a store shelf and be featured by that retailer. It’s not as simple as it sounds. You need to know what retailers want and expect from the brands they sell. Learn what you need to know - this is your roadmap for [...]

15 04, 2019

What Retailers REALLY Want – Brand Building Success Strategies

By |2019-04-18T20:28:51-06:00April 15th, 2019|Category Leadership|

The goal of most brands is to see their product on a retailer's shelf where customers can find it. That doesn't sound that difficult, does it? Well, you'd be surprised at how many things you need to know and what you need to do to get your product on a retailer's shelf. By the [...]

9 04, 2019

Focus on the shopper journey – it begins with your merchandising strategy

By |2019-04-09T10:42:26-06:00April 9th, 2019|Tip Of The Week|

The first impression shoppers have of your brand is frequently on a store shelf - make it a good one!  The shopper journey has changed. Brands cannot afford to overlook any aspect of the shopper journey. Brands cannot afford to guess when it comes to meeting their shopper's needs and wants. This is one [...]

9 04, 2019

SECRETS 121 Make It Easy For Shoppers To Find Your Products With Daniel Lohman From Brand Secrets And Strategies

By |2019-04-08T17:30:17-06:00April 9th, 2019|Merchandising Effectiveness, Podcast|

Merchandising is one of the most important pillars of any brand strategy. Your goal is to make it easy for shoppers to find and buy your products. Overlooking this in one store can derail a brand. Learn how to guide stores to grow sales with your brand. Merchandising Strategies to Increase [...]

8 04, 2019

Make It Easy For Shoppers To Find Your Products

By |2019-04-16T15:40:17-06:00April 8th, 2019|Merchandising Effectiveness|

Merchandising Strategies to Increase Sales and Shoppers. The primary goal for every brand needs to be to make it easier for shoppers to find your products wherever they shop. Consumers want and appreciate retailers who make shopping easy, convenient, and stress-free, saving them valuable time and money. Shoppers literally have unlimited choices when it [...]

3 04, 2019

Critical Merchandising Strategies To Grow Sales With Plant-Based Products

By |2019-04-08T16:58:44-06:00April 3rd, 2019|Merchandising Effectiveness|

Plant-based is perhaps THE fastest growing segment in natural. It is also one of the more confusing segments from the shopper's perspective. So, how do you leverage the strength of this growing trend to maximize category sales, increase shopper traffic in your store, and compete more effectively against mainstream threats?   There is a [...]

2 04, 2019

Loyal Shoppers Are The Key To Growing Sustainable Sales

By |2019-04-02T11:30:19-06:00April 2nd, 2019|Tip Of The Week|

The most important thing every brand needs is shoppers. Without them, you do not have a brand.  You hope that your brand will go viral and that it will become an overnight success. The question is how do you grow your brand without going broke in the process? Your merchandising strategy can do more [...]

2 04, 2019

SECRETS 120 Convert Occasional Customers Into Loyal Shoppers To Grow Sustainable Sales With Daniel Lohman From Brand Secrets And Strategies

By |2019-04-02T11:20:49-06:00April 2nd, 2019|Merchandising Effectiveness, Podcast|

The real strength of your brand is the shopper who buys it. Better yet, the loyal shopper who evangelizes it and celebrates it with all their friends. These testimonials are a powerful bargaining chip when working with retailers. Learn why this matters.   How do you convert occasional customers into loyal [...]

1 04, 2019

Convert Occasional Customers Into Loyal Shoppers To Grow Sustainable Sales

By |2019-04-06T12:05:37-06:00April 1st, 2019|Merchandising Effectiveness|

How do you convert occasional customers into loyal shoppers? This is a question I get asked a lot. What's interesting about this question is that most of the people who ask me this think about how it relates to an in-store demo or a marketing program, or some sort of shopper loyalty program. My [...]