About Daniel Lohman, CPSA

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.
21 02, 2019

SECRETS 115 SUCCESS = Brand Strategy + Execution With Michael J. O’Donnell From The Belmullet Food and Beverage Group

By |2019-02-21T09:32:14+00:00February 21st, 2019|Category Leadership, Podcast|

Growing a brand takes work but it doesn’t have to be difficult. There are simple things every brand MUST do. Your success depends on shoppers buying your products but shoppers can’t buy them if they can’t find them. Success = brand strategy + execution. In its most simple terms, business is all about making [...]

20 02, 2019

Your brand strategy should be every bit as innovative as the ingredients in your package

By |2019-02-20T19:38:21+00:00February 20th, 2019|Tip Of The Week|

There is an easy way and a hard way to do just about anything. Growing a brand takes hard work but it does not need to be difficult. Over 80% of natural brands fail within their first year. This is usually a result of not having a solid well thought-out business strategy and poor [...]

19 02, 2019

SECRETS 114 Innovative Proven Strategies To Exponentially Multiply Sales With Dan Lohman From Brand Secrets And Strategies

By |2019-02-19T20:32:37+00:00February 19th, 2019|Category Leadership, Podcast|

Your brand strategy needs to be as innovative as your marketing and the ingredients in your products. If you don’t want to be lost in a sea of me-too brands, go beyond the strategies big brands rely on. True Category Management is the great equalizer. Do you want to blend into all of the [...]

18 02, 2019

Innovative Proven Strategies To Exponentially Multiply Sales

By |2019-02-20T19:54:55+00:00February 18th, 2019|Category Leadership|

Do you want to blend into all of the other brands in your category or do you want to stand out on a crowded shelf?  If you don’t want get overlooked in the endless sea of me-too brands.  There is a lot of noise from well-meaning experts telling you what to do and how [...]

14 02, 2019

SECRETS 113 The 9 Essential Pillars Of Sales Success with Tim Forrest from Tim Forrest Consulting

By |2019-02-14T20:12:58+00:00February 14th, 2019|Brand Engagement, Podcast|

The blueprint to growing a successful brand includes 9 important foundational elements brands cannot afford to overlook. They are the building blocks that help brands get their products onto more retailer shelves and into the hands of more shoppers. Every architect or contractor knows that the strength of any building lies in the foundation [...]

13 02, 2019

Make it easy for shoppers to find and buy your products

By |2019-02-13T14:47:33+00:00February 13th, 2019|Merchandising Effectiveness|

Shoppers can’t buy your products if they can’t find them. Sounds obvious but most brands get this wrong. Poorly merchandised and hard to find products are one of the biggest frustrations shoppers face. This is also one of the biggest pain points brands share with me. Brands need to help guide retailers to properly [...]

12 02, 2019

SECRETS 112 Help Shoppers Find Your Products With The Right Assortment with Dan Lohman from Brand Secrets and Strategies

By |2019-02-13T14:43:47+00:00February 12th, 2019|Podcast, Sales Funnel Magnification|

Every new item introduction requires that one item be discontinued. You have a simple choice, either manage your distribution and merchandising or trust it to anyone but you. Don’t make the fatal mistake of entrusting your brand's future to your competitor. You never get a second chance to disappoint a customer. Getting your products [...]

11 02, 2019

Help Shoppers Find Your Products With The Right Assortment

By |2019-02-20T08:34:50+00:00February 11th, 2019|Merchandising Effectiveness|

You never get a second chance to disappoint a customer. Getting your products into the hands of more shoppers is critical to increasing sustainable sales. Welcome. You've been taught that the most important report you'll ever need is a simple canned topline report, right? Well, not quite. Let's say that a category is growing [...]

7 02, 2019

SECRETS 111 Real Food For Everyone, The Future Of Healthy Food With Tighe Hutchins From Big Green

By |2019-02-07T17:48:47+00:00February 7th, 2019|Podcast, Sales Story Optimization|

The future of our industry is in the hands of our children. If you are what you eat then what you eat matters. Quality nutrition is the best preventative cure to many of the problems that plague us. Big Green is committed to Real Food For Everyone. Welcome. Today's story is about inspiration. The [...]

6 02, 2019

The Blueprint To Your Success Requires You To KNOW YOUR NUMBERS!

By |2019-02-06T12:01:20+00:00February 6th, 2019|Sales/Profit Growth|

It’s not enough to make an amazing product that will revolutionize the way we eat. Business is complicated both in online and in traditional retail. The more you know, the more effective you will be when it comes to growing sustainable sales by getting your products on more store shelves and into the hands [...]