About Daniel Lohman, CPSA

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.
20 08, 2019

SECRETS 140 Trade Marketing Strategies That Grow Sales And Profits With Daniel Lohman From Brand Secrets And Strategies

By |2019-08-20T11:45:57-06:00August 20th, 2019|Podcast, Trade Marketing ROI Increase|

Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits. Welcome. I want to thank you for listening. [...]

13 08, 2019

SECRETS 139 Explosive Growth – The Result Of A Solid Brand Position With Suzie Yorke of Love Good Fats

By |2019-08-13T13:34:01-06:00August 13th, 2019|Brand Engagement, Podcast|

It’s impossible to hit a target you don’t aim for and yet that’s what most brands do. A well defined brand position can explode sales. Hear how Suzie NAILED her target and disrupted a category. Learn how you can do the same with the right resources. Welcome. If you've been listening [...]

6 08, 2019

SECRETS 138 Cultivating Your Future Customers With Nona Evans of Whole Kids And Whole Cities Foundation

By |2019-08-06T14:23:11-06:00August 6th, 2019|Brand Engagement, Podcast|

When should you begin nurturing your future shoppers? While they are young. Food impacts every aspect of our lives. Children are our future and there is nothing more important than ensuring they have every advantage and that begins with healthy nutrition.  Welcome. Today's story is about you. It's about your future, [...]

30 07, 2019

SECRETS 137 The Future Of Retail With Walter Robb of Stonewall Robb and Whole Foods Market

By |2019-08-06T13:43:41-06:00July 30th, 2019|Brand Engagement, Podcast|

Before you can appreciate where you’re going, you need to know where you’ve already been. Natural has an inspirational history that continues to flourish. It has helped to explode growth and create potential solutions to some of our biggest challenges. Welcome, would you like to know what the future of retail [...]

23 07, 2019

What You Need To Know – The Retail Game

By |2019-07-23T11:33:19-06:00July 23rd, 2019|Tip Of The Week|

Retail is pay-to-play and, like any game, you need to know the rules. The better you know the rules, the more effective your selling strategy can explode your sales and profits. Your creativity can then give you a significant competitive advantage. You’re taught that you need to continually raise money and then raise more [...]

23 07, 2019

SECRETS 136 The Retail Game – What You Need To Know With Bob Burke of Natural Products Consulting

By |2019-07-23T11:21:25-06:00July 23rd, 2019|Distribution Expansion, Podcast|

Retail is pay-to-play and, like any game, you need to know the rules. The better you know the rules, the more effective your selling strategy can explode your sales and profits. Your creativity can then give you a significant competitive advantage. Welcome. Today's story impacts every brand that has or wants [...]

18 07, 2019

Merchandising Strategies To Improve Kids Health

By |2019-07-22T17:50:00-06:00July 18th, 2019|Merchandising Effectiveness|

Our kids are our future and they are the future of the natural product's industry. We need to ensure that we don’t overlook them in our merchandising and marketing.  This country has a serious epidemic. Childhood obesity and other serious related problems plague our youth. Strategies that teach kids about the importance of healthy [...]

15 07, 2019

Marketing Success Strategies – What Every Brand SHOULD Do

By |2019-07-15T20:35:17-06:00July 15th, 2019|Tip Of The Week|

A lot of brands approach marketing as an afterthought - Big mistake! Hear how one brand achieves a huge competitive edge making their customers their highest priority. Hint, it’s not rocket science, just good old fashion two way authentic communication. The achilles heal of big brands is that they apply the outdated “tried and [...]

15 07, 2019

SECRETS 135 Marketing Success Strategies – What Every Brand SHOULD Do With Meghan Disch From GoodBelly

By |2019-07-15T21:26:49-06:00July 15th, 2019|Podcast, Sales Funnel Magnification|

A lot of brands approach marketing as an afterthought - Big mistake! Hear how one brand achieves a huge competitive edge making their customers their highest priority. Hint, it’s not rocket science, just good old fashion two way authentic communication.  Welcome. In today's episode, you're going to learn a lot about [...]

9 07, 2019

Category Review Strategies To Grow Sales And Profits

By |2019-07-09T09:07:44-06:00July 9th, 2019|Tip Of The Week|

Category reviews are expected by most retailers. They are one of the most underutilized opportunities to differentiate your brand and explode sales. It begins with a collaborative retailer brand relationship/partnership.  Retailers want and need actionable insights that increase sales, shopper traffic, and give them a distinct competitive advantage. They want collaborative strategic partnerships with [...]