About Daniel Lohman, CPSA

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.
20 03, 2019

Use the shopper market basket to grow sales and shopper loyalty

By |2019-03-20T15:45:37-06:00March 20th, 2019|Tip Of The Week|

Time-starved consumers rarely choose only one item when they shop at any store. They strive to get all the items on their shopping list while they are in the store. They want convenience and they don’t have time to shop multiple stores.    So why does this matter? When a shopper buys your brand, [...]

19 03, 2019

SECRETS 118 Focus On Shopper’s Market Basket Size To Exponentially Increase Sales With Daniel Lohman From Brand Secrets And Strategies

By |2019-03-20T16:18:58-06:00March 19th, 2019|Podcast, Sales/Profit Growth|

Do you know the true value of your customers, your most valuable asset? Not the cost to acquire them but their value to retailers. This is what retailers REALLY want, the unique shopper your brand attracts. Grow sustainable sales with your market basket. Market basket is the most effective way to [...]

18 03, 2019

Focus On Shopper’s Market Basket Size To Exponentially Increase Sales

By |2019-03-22T16:18:55-06:00March 18th, 2019|Sales/Profit Growth|

Market basket is the most effective way to measure a brand's true value. It's the key to driving true loyalty and gaining a competitive advantage. The harsh reality is that over 80% of natural brands fail within the first year. I'm committed to changing this. Level the playing field between you and the most [...]

13 03, 2019

Amplify your selling strategy by maximizing broker effectiveness

By |2019-03-14T09:21:57-06:00March 13th, 2019|Sales Funnel Magnification|

In a perfect world, you the founder would do all the retail selling, individual store merchandising, etc. The passion, enthusiasm, and authentic commitment to your brand, your baby, would virtually guarantee sales success. One of the biggest challenges every brand has, even the big brands, is in store execution. This includes poor product placement, [...]

12 03, 2019

SECRETS 117 Simple Solutions To Maximize Broker Effectiveness And Accelerate Sales Growth With Daniel Lohman From Brand Secrets And Strategies

By |2019-03-14T09:23:24-06:00March 12th, 2019|Podcast, Sales Funnel Magnification|

Nothing happens until someone buys your product. Getting your brand on more store shelves and into the hands of shoppers is critical to your success. This requires a dedicated sales team all working in unison. Learn key strategies to maximize sales. How do you maximize each and every selling opportunity? I'm [...]

11 03, 2019

Simple Solutions To Maximize Broker Effectiveness And Accelerate Sales Growth

By |2019-03-14T13:14:04-06:00March 11th, 2019|Sales Funnel Magnification|

How do you maximize each and every selling opportunity? I'm just back from Expo West where this was a subject that I was asked about a lot, especially by new and emerging brands. Your entire sales team needs to be in lockstep and they need to communicate your selling story with a unified and [...]

27 02, 2019

Your brand strategy should be every bit as innovative as the ingredients in your package

By |2019-03-25T13:26:51-06:00February 27th, 2019|Tip Of The Week|

Packaging is one of the most critical things every brand needs to think about as they develop their go to market strategy. Your packaging is a reflection of your brand. Make it a good one. I love the passion, creativity, and commitment to healthy quality solutions found in natural. Natural is where the true [...]

26 02, 2019

SECRETS 116 The shocking truth about sustainable packaging, Strategies to save time, money, and grow sales With Kelly Williams From Futamura

By |2019-03-25T13:24:45-06:00February 26th, 2019|Podcast, Product Performance|

Your packaging is the first impression that shoppers have of your brand. Is your packaging sustainable and does your messaging and mission resonate with shoppers? You've put your blood, sweat and tears and everything you've got into making a product that's going to revolutionize the category. A product that's going to [...]

25 02, 2019

The shocking truth about sustainable packaging. Strategies to save time, money and grow sales

By |2019-03-25T13:22:59-06:00February 25th, 2019|Product Performance|

Do your packaging choices define your brand and what it stands for? It’s the first impression customers have of your brand. You can not afford to make a mistake here! Your packaging choices define your brand and what it stands for. It's the first impression customers have of your brand. You can not afford [...]

21 02, 2019

SECRETS 115 SUCCESS = Brand Strategy + Execution With Michael J. O’Donnell From The Belmullet Food and Beverage Group

By |2019-03-14T16:13:04-06:00February 21st, 2019|Category Leadership, Podcast|

Growing a brand takes work but it doesn’t have to be difficult. There are simple things every brand MUST do. Your success depends on shoppers buying your products but shoppers can’t buy them if they can’t find them. Success = brand strategy + execution. In its most simple terms, business is [...]