About Daniel Lohman, CPSA

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.
12 07, 2018

SECRETS 067 Resources for emerging brands with Julie Pryor at Food Marketing Institute (FMI)

By |2018-07-12T10:23:31+00:00July 12th, 2018|Podcast, Resource Integration|

Emerging brands struggle to get up and running as there is a lot to consider when launching and building a brand. FMI is committed to helping these brands by providing the resources young brands need.  Thank you for listening. I really appreciate you listening to this podcast. This podcast is about you and it's [...]

10 07, 2018

SECRETS 066 A brand-building coaching session with Marshall and Elliott Rader of Gluten Free Bar

By |2018-07-10T19:02:02+00:00July 10th, 2018|Brand Engagement, Podcast|

Small brands have a lot in common. They all experience similar growing pains. Most struggle to find quality help that gives them a sustainable competitive advantage. The difference is going from survival mode to a strong growth model with explosive sales.  Today's show is unique. You're going to love this. I think you're really [...]

9 07, 2018

How to land shelf space with true category management

By |2018-07-10T17:19:44+00:00July 9th, 2018|Merchandising Effectiveness|

Category management is both the art and the science of connecting your products with your ideal customer. It's advanced fact-based selling that leverages advanced strategies to help you reach your target audience, increase shopper traffic, grow sales and profits, maximize your distribution, and help you “win at shelf” - all of which are vitally [...]

5 07, 2018

SECRETS 065 A strong vibrant community raises the tide for natural brands with Doug Helbig and Zach Greenberg of Colorado Food Works

By |2018-07-05T17:52:20+00:00July 5th, 2018|Podcast, Sales Funnel Magnification|

The strength of natural is it’s ability to foster strong vibrant communities, mentoring, advice and business education in addition to support required to help brands succeed. Networking groups provide the glue to boost a brand's prosperity . Welcome. Thank you for listening. I really appreciate you listening to this podcast. This podcast is about you [...]

3 07, 2018

SECRETS 064 Innovation and revolution is at the heart of successful brands with Neil Grimmer of Habit / Plum Organics

By |2018-07-10T17:22:53+00:00July 3rd, 2018|Podcast, Sales Story Optimization|

A strong leader compels those around them to be excellent and to find creative solutions to impossible tasks, like reinventing an entire category in 3 months. They are effective community builders focused on making a lasting impact on their customers. I want to thank you for listening. Today's guest has an important message. He [...]

2 07, 2018

True Category Management

By |2018-07-03T20:47:48+00:00July 2nd, 2018|Category Leadership|

Are you effectively utilizing category management strategies to grow your business?  Does your category manager provide recommendations and strategic business development solutions? The term true category management is used to differentiate between the common perception of most as opposed to the measurable results category management can offer.  Some people believe that category management means [...]

28 06, 2018

SECRETS 063 Effective brand messaging focused on community building with John Grubb of Summit Venture Management / SRG

By |2018-06-28T20:03:55+00:00June 28th, 2018|Podcast, Shopper/Loyalty Engagement Enhancement|

Effective brand messaging is critical to the success of every brand. Shoppers can’t buy products they don’t know about. A blend of strategies used by iconic brands with the creative grassroots tactics and proper funding can accelerate your brands growth. I appreciate your listening, your feedback, and your continued support. This show is about [...]

26 06, 2018

SECRETS 062 Proven strategies to level the playing field and win at retail with Todd Kluger of Lundberg Family Farms

By |2018-06-26T20:23:15+00:00June 26th, 2018|Category Leadership, Podcast|

Retailers want and need brands willing and able to provide actionable insights to grow sales and increase shopper loyalty. Any brand can be a category leader. How a small brand leveraged advanced strategies to gain a competitive advantage with big brands. Today, I have the privilege of sharing with you a conversation that I [...]

26 06, 2018

Retail done right, 5 simple strategies you can’t afford to overlook

By |2018-06-26T20:20:17+00:00June 26th, 2018|Category Leadership|

The retail landscape is changing. There is a seismic shift in the way consumers shop. Shoppers have unlimited choices when it come to where they spend their hard-earned money. Retailers who follow these simple steps will gain a significant sustainable competitive advantage.   Retailers cannot possibly be experts in everything they sell and in [...]

21 06, 2018

SECRETS 061 Success strategies for Natural Retailers, the life blood of natural brands with Corinne Shindelar of INFRA (Independent Natural Food Retailers Association) / The Climate Collaborative

By |2018-06-21T18:14:32+00:00June 21st, 2018|Distribution Expansion, Podcast|

Most healthy brands first appear on natural retailer shelves. They are experts in providing tremendous value, customer service and product education to shoppers. Natural retailers who collaborate with brands gain a significant competitive advantage. On this podcast, we spend a lot of time talking about brands, brand strategy as well as how brands can [...]