About Daniel Lohman, CPSA

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.
17 05, 2018

SECRETS 051 How an unsung hero changed the way we celebrate food with Ahmed Rahim of Numi Organic Tea/OSC2

By | 2018-05-17T17:56:38+00:00 May 17th, 2018|Podcast, Sales Story Optimization|

One person can make a lasting and dramatic impact on the way we celebrate food and how it unites our community. Authentic humility and purpose is what drives mission-focused brands to do more and be more helping shoppers feel good about their purchases. I've worked in this industry for a long time now, and [...]

15 05, 2018

SECRETS 050 Killing It – Life lessons of humility, love and inspiration with Sheryl O’Loughlin of REBBL

By | 2018-05-15T19:28:01+00:00 May 15th, 2018|Podcast, Sales Funnel Magnification, x|

Most work to live. The inspired live to work with bold mission-driven visions that fuel their souls. A true leader is someone who humbly nurtures the creative spark within others to be more and do more. Mission and purpose are their guiding principles. This week's story is about an inspiring entrepreneur, a real thought [...]

14 05, 2018

SECRETS 049 What’s Really Driving Health and Wellness Trends and How to Remain Relevant on Shelf – CMA Presentation

By | 2018-05-15T19:31:36+00:00 May 14th, 2018|Category Leadership, Podcast|

Natural organic products are fueling sustainable sales across all categories and all channels. Health-focused shoppers base their buying decisions on quality, not price. They do not compromise. They demand transparency and authenticity. Natural is the R&D in the CPG industry. Natural, organic brands are driving sustainable growth across all channels. Natural and organic consumers [...]

10 05, 2018

SECRETS 048 One brand making a difference and changing the world with Megan Shea and Chip Heim of The Soulfull Project

By | 2018-05-10T13:23:48+00:00 May 10th, 2018|Podcast, Sales Story Optimization|

"One person can make a difference and change the world”, powerful words that inspired a brand and birthed a mission to do more and to be more. Building a robust community around them, they focused on helping our overlooked and forgotten neighbors.  Today's story begins with a single phrase, one person can make a [...]

9 05, 2018

12 Strategies and trends to compete effectively with healthy products

By | 2018-05-11T13:07:04+00:00 May 9th, 2018|Sales Funnel Magnification|

What are your goals for 2018?  Do they include more shopper foot traffic, full shopping baskets, happy loyal customers, and more sales? Natural products can help you reach those goals and compete more effectively in any economy. Natural (better for you) products are the fastest growing trend in retail.  Some estimates suggest that natural/organic [...]

8 05, 2018

SECRETS 047 Regenerative business – the future of natural with Neil Blomquist of Sustainable Solutions

By | 2018-05-15T19:35:49+00:00 May 8th, 2018|Podcast, Sales Story Optimization|

Natural is the incubator of the ideas, strategies, and products that are changing the way consumers think about the products they buy & the causes they support. Regenerative business is the next emerging trend championed by disruptive brands & retailers. If you've been listening to this podcast for a while, you hear me talk [...]

5 05, 2018

What’s Really Driving Health and Wellness Trends and How to Remain Relevant on Shelf

By | 2018-05-05T16:05:13+00:00 May 5th, 2018|Category Leadership|

Download the presentation deck below Empowering Brands | Raising The Bar Share your comments below and join BRAND SECRETS AND STRATEGIES list TODAY…so that you don’t miss out on our weekly newsletter loaded with actionable insights and strategic solutions to grow your brand and save you valuable time [...]

3 05, 2018

SECRETS 046 Community is the magic ingredient behind every brand’s success with Alex Hanifin of Alpine Start and Naturally Boulder

By | 2018-05-15T19:37:27+00:00 May 3rd, 2018|Brand Engagement, Podcast|

Behind every successful entrepreneur is a thriving community mentoring, nurturing, and encouraging them. This explodes their personal and professional growth. Paying it forward to emerging brands is at the heart of what makes natural natural. Today's story has several different parts. The first is a story about someone who is passionate about food, who [...]

1 05, 2018

SECRETS 045 The importance of a solid fact-based business strategy with TJ McIntyre of Bobo’s Oat Bars

By | 2018-05-15T19:39:05+00:00 May 1st, 2018|Category Leadership, Podcast|

Knowledge is power. Nowhere is that more important than in natural. Knowing your numbers is the key to your success. Fact-based strategies can add rocket fuel to your growth. Hear how an expert leverages these advanced strategies to exceed expectations. Today we're going to be talking about something that's near and dear to my [...]

30 04, 2018

SECRETS 044 What is the Future in Brand Strategy for Natural Organic? CMA Webinar

By | 2018-05-01T16:30:47+00:00 April 30th, 2018|Category Leadership, Podcast|

What makes natural natural is the focus of the panel discussion for the Category Management Association. Thought leaders from Beyond Meat, Alpine Start/Naturally Boulder, and Jackson’s Honest share insights on the trends driving natural product sales. The Category Management Association asked me to host a four-part webinar series focused on the natural organic products [...]