About Daniel Lohman, CPSA

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.
11 12, 2018

SECRETS 100 Insider secrets with Gary Hirshberg, Seth Goldman, Miyoko Schinner, Kyle Garner, Sheryl O’Loughlin, and Chuck Muth

By |2018-12-12T13:58:20+00:00December 11th, 2018|Podcast, Product Performance|

We all look up to industry trailblazers for advice, inspiration, and wisdom. In this special episode, leaders candidly share their answers to your key questions: what advice you would give your younger self if you could go back in time, how do you stay motivated and focused, etc. …   Welcome. Did you hear [...]

5 12, 2018

The real secret behind every successful brand – an expert mentor community

By |2018-12-09T21:11:59+00:00December 5th, 2018|Tip Of The Week|

In every story we look for the hero’s journey for inspiration, guidance, and wisdom. Behind every story’s hero is the guide. The hero’s guide is their Yoda - someone who has already slain the dragon, summited the mountain,  or rescued the princess. The hero’s guide is the unsung mentor that helps the hero stay [...]

4 12, 2018

SECRETS 099 The most important sales management success strategies with Bob Burke of Natural Products Consulting

By |2018-12-12T13:19:29+00:00December 4th, 2018|Podcast, Sales/Profit Growth|

Building a brand can be challenging. Surrounding yourself with quality experts can lessen the load. Learning from experts can add rocket fuel to your growth and help you avoid costly pitfalls. Engaged knowledgable leaders outperform their competitors. I want to start by thanking you for listening to the Brand Secrets and Strategies podcast. Before [...]

3 12, 2018

Using the consumer decision tree to boost consumer loyalty

By |2018-12-05T09:43:50+00:00December 3rd, 2018|Shopper/Loyalty Engagement Enhancement|

The consumer decision tree, which shows how consumers shop a category, is perhaps the most difficult concept for retailers and manufacturers to act on. However, understanding consumer buying habits gives retailers and manufacturers a leg up on the competition and demonstrates their commitment to satisfy their customers. Essentially, the consumer decision tree identifies and [...]

27 11, 2018

SECRETS 098 The importance of mission beyond the brand with Jeffrey Hollender of Sustain Natural and Seventh Generation

By |2018-12-01T10:25:38+00:00November 27th, 2018|Podcast, Price/Promotion Optimization|

Consumers want to feel good about the products they purchase, brands that align with social conscience. We respect those who stand up for trustworthy clean products, people, and the planet. Few leaders put their personal freedoms on the line for good.  Today's story is about an industry thought leader that went way above and [...]

26 11, 2018

The benefits of a strong collaborative manufacturer/retailer relationship

By |2018-12-05T09:49:14+00:00November 26th, 2018|Sales Funnel Magnification|

Selling in the natural channel means wanting more; greater transparency, simple easy to read and understand labeling, high quality ingredients, a commitment to fair trade, a high degree of integrity in the way we conduct ourselves, and a commitment to sustainability.  The level of innovation and creativity that companies put into their brands, their [...]

21 11, 2018

Authenticity cannot exist without sincere gratitude

By |2018-11-29T18:50:40+00:00November 21st, 2018|Tip Of The Week|

I talk a lot about what makes natural natural. The cornerstone of natural is authenticity. Authenticity resonates with your shoppers turning occasional customers into loyal evangelists. In order for authenticity to be effective, it needs to convey empathy and it needs to touch our hearts and our souls. The effectiveness of your brand selling [...]

20 11, 2018

SECRETS 097 Disrupting the category by cleaning it up with Greg Steltenpohl of Califia Farms and Odwalla

By |2018-11-20T19:06:08+00:00November 20th, 2018|Podcast, Sales Funnel Magnification|

Standing out on a crowded shelf by redefining the category with creative packaging and cleaned up ingredients. Advanced strategies that enhance your selling story to rise above the competition, including in mainstream. Make your mission your priority. Welcome. I really appreciate you listening to this podcast. This podcast is about you and it's for [...]

19 11, 2018

What all successful product promotions must include

By |2018-11-30T20:58:05+00:00November 19th, 2018|Price/Promotion Optimization|

Successful product promotions don't just grow sales. They add rocket fuel to your Here's what you should consider before running your next promotion. This is something I cover in-depth on my podcast including SECRETS 090 Proven strategies to maximize trade marketing ROI with Daniel Lohman of CMS4CPG, in articles, and in my mini course [...]

14 11, 2018

Never underestimate the power of story telling on your packaging

By |2018-11-29T18:54:12+00:00November 14th, 2018|Tip Of The Week|

Your packaging is the first thing shoppers see. It is the first impression they have of your brand. You’ve heard me say that “you never get a second opportunity to disappoint a customer”. Your packaging needs to stand out against competitors, it needs to tell a compelling story about your brand that resonates with [...]