About Daniel Lohman, CPSA

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.
18 09, 2018

SECRETS 086 Hard work, persistence, and curiosity, the prescription for success with Zak Normandin of DIRTY LEMON and Little Duck Organics

By |2018-09-18T17:15:24+00:00September 18th, 2018|Distribution Expansion, Podcast|

There is a lot every entrepreneur needs to know about starting a brand. While failure, hard work and perseverance can be the best teachers, there's a better way. Listening carefully and giving your customers what they want is the shortest path to success. Welcome. Thank you for listening, as always. I want to remind you [...]

11 09, 2018

SECRETS 085 Revitalizing a tired category using advanced strategies with Adam Lowry of Ripple Foods and Method

By |2018-09-11T19:26:54+00:00September 11th, 2018|Category Leadership, Podcast|

Retailers need and want brands to step up and become category leaders. Today's story is proof these advanced strategies work giving both brands and retailers a competitive advantage helping brands get their products into the hands of more shoppers. Welcome. I want to remind you that there's a free downloadable guide for you at [...]

10 09, 2018

Goal setting – the strategic blueprint to success

By |2018-09-19T20:31:18+00:00September 10th, 2018|Product Performance|

How advanced are your goal-setting skills? Scorecarding will give you a distinct competitive advantage in any economy and across every channel. Effective goal setting is the most important part of a brand's strategy across every business function. Without well-defined goals and objectives, you will never know if and when you hit your target.  More [...]

6 09, 2018

SECRETS 084 The importance of perseverance and overcoming obstacles with David Perkins of Beetnik Foods

By |2018-09-06T15:43:39+00:00September 6th, 2018|Podcast, Product Performance|

Disruptive brands need to creatively find ways to get their products onto retailer’s shelves and into the hands of shoppers. This includes finding new ways to produce and distribute your products. Your selling story needs to celebrate being a trailblazer. Welcome. Just a quick reminder, I want to remind you that there's a free [...]

4 09, 2018

SECRETS 083 Demystifying organic by focusing on healthy regenerative soil with Jeff Moyer of Rodale Institute and Regenerative Organic

By |2018-09-04T20:54:51+00:00September 4th, 2018|Podcast, Sales Story Optimization|

The future of healthy eating. Consumers want healthy quality foods they can trust but are confused about organic, the features and benefits. Healthy soil produces something even better - regenerative organic. You are what you eat. Welcome. Thank you for listening. I appreciate you being here. Remember, stay to the end for the free [...]

2 09, 2018

Build brand health by networking at trade shows and industry events

By |2018-09-03T20:27:25+00:00September 2nd, 2018|Brand Engagement|

Brand health is the strength of your brand.  It’s calculated by the amount of trust and confidence consumers have in it.  It’s measured by your distribution and your sales - your ACV (all commodity volume).  Effectively it's what you take to the bank.  Tradeshows and industry events that align brands with retailers can help [...]

30 08, 2018

SECRETS 082 Why knowing the health of your brand is critical to your survival with Daniel Lohman of CMS4CPG

By |2018-09-11T18:20:49+00:00August 30th, 2018|Podcast, Trade Marketing ROI Increase|

Is your brand strategy to run a sprint or a marathon? Knowing the health of your brand will help you gauge your stamina and help you reduce the risk of a heart attack. Healthy brands live longer requiring less capital and giving you more runway to grow sales. Welcome. I appreciate your listening. I [...]

28 08, 2018

SECRETS 081 Connecting generations with love and a passion for real food with Greg Fleishman of Foodstirs and Purely Righteous Brands

By |2018-08-28T10:52:23+00:00August 28th, 2018|Podcast, Sales Funnel Magnification|

All brands seek to make an impact. For some it’s profits, for some it’s mission, for others it’s leaving a legacy that can be handed down to future generations. This is the ultimate contribution a brand can make to its legacy - bridging the generations. Before I begin, I want to remind you that [...]

27 08, 2018

The 5P’s, the cornerstone of every quality marketing and sales strategy

By |2018-08-28T11:23:42+00:00August 27th, 2018|Shopper/Loyalty Engagement Enhancement|

You have most likely heard about the 4 P’s; planning, promotion, placement, price. The most important part of any effective strategy is the shopper or people.  The 5th “P” is the people!  The 5P’s are the cornerstone of any solid retail strategy. This is true for every brand and the retailer.  Brands and retailers [...]

23 08, 2018

SECRETS 080 The recipe for success for scaling your brand with Jeff Greenberg of The Kitchen Coop

By |2018-08-23T16:03:50+00:00August 23rd, 2018|Podcast, Product Performance|

You worked hard to perfect your recipe. Now you need to scale but how? This requires expert guidance and support. Missteps at this stage can be devastating. Learn what’s required to scale and meet the needs of your retailer partners.    If you like this show, subscribe, share it with a friend, and leave [...]