About Daniel Lohman, CPSA

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.

10 01, 2018

SECRETS 022 Trust begins with ethical claims you can proudly stand behind with guest Risa Schulman of Tap~Root

By | 2018-01-10T17:49:05+00:00 January 10th, 2018|Podcast, Product Performance|

I have a question for you. Have you had an opportunity to listen to episode 10 of this podcast? Episode 10 was Retail Horror Stories. The reason I ask is because I shared several real-life stories about costly mistakes that brands make. For example, packages that don't stand up on the shelf or packages [...]

3 01, 2018

SECRETS 021 Shoppers want Trust and Transparency – the cornerstone of the natural channel with guest Robert Craven with MegaFood

By | 2018-01-04T08:58:33+00:00 January 3rd, 2018|Podcast, Sales Story Optimization|

Shoppers want what they want and they want products they can trust. Natural brands are built on delivering exceptional value to their customers. Transparency and authenticity are at the heart of their success. Learn tips and strategies from an industry thought leader who continually challenges his employees, natural brands, and natural retailers to raise [...]

27 12, 2017

SECRETS 020 Sustainable packaging, what you need to know and how to emphasize it in your brand messaging with Guest Reyna Bryan of Elk Packaging

By | 2017-12-27T19:22:08+00:00 December 27th, 2017|Podcast, Sales Story Optimization|

Sustainable packaging is the future resonating with health-focused brands committed to making a real difference in the world. Compostable packaging allows brands to extend their messaging beyond the ingredients while reinforcing their mission. I recently had the privilege of meeting Reyna Bryan, a packaging expert. I was so thrilled with her passion for the [...]

25 12, 2017

When should you hire a professional consultant and do you really need one?

By | 2017-12-27T19:53:28+00:00 December 25th, 2017|Sales Funnel Magnification|

It is nearly impossible to be an expert in every area of your business. Professional consultants are a great way to fill in the gaps and add value. They can evaluate and assess your strategies to help you fill any gaps and identify things you may have overlooked.  They can also provide a fresh [...]

21 12, 2017

How independent natural retailers can grow sales in a hyper-competitive market

By | 2017-12-28T09:21:41+00:00 December 21st, 2017|Shopper/Loyalty Engagement Enhancement|

How can independent natural retailers remain competitive and grow in a hyper-competitive market?  This is a question I get asked a lot.  This a question that needs to also include the brands these retailers sell.  Most small brands owe their very existence and their start to the small retailer that took a chance on [...]

20 12, 2017

SECRETS 019 Promotional Effectiveness – the the rocket fuel to get your products into the hands of more shoppers!

By | 2017-12-27T18:45:59+00:00 December 20th, 2017|Podcast, Price/Promotion Optimization|

Today’s topic is promotions, the benefits and the pitfalls to avoid. I’ll focus on the issues plaguing brands in the beginning and follow up with the strategies brands can use to maximize their promotional effectiveness which translates to more loyal raving brand evangelists buying your products. Promotions are the fuel for your brand.  When [...]

20 12, 2017

Clean label, the heart of organics and the future of retail

By | 2018-01-03T11:04:24+00:00 December 20th, 2017|Category Leadership|

We’ve all heard that healthy natural organic products are driving sustainable sales across all categories, but what does that really mean and what are the key drivers retailers and brands should be paying attention to? Natural and organic products are driving the sustainable growth in mainstream retail.  In the 2016 Category Management handbook, I [...]

13 12, 2017

SECRETS 018 Discussing Local and Clean Label growth trends with guest Jefferson Heatwole from Shenandoah Valley Organic.

By | 2017-12-13T20:48:02+00:00 December 13th, 2017|Podcast, Product Performance|

Local, Clean Label and Transparency are the key natural organic growth drivers across every channel. Shoppers want and need to trust the brands they buy, they want to feel good about their purchase decisions. Learn growth strategies you can use to grow your brand with loyal shoppers. Today's episode is a perfect example [...]

11 12, 2017

The pros and cons of natural product acquisitions by mainstream companies

By | 2017-12-18T20:12:20+00:00 December 11th, 2017|Brand Engagement|

We all know of legacy brands that were gobbled up by large mainstream brands.  While the story frequently ends in tragedy with the natural brand fading into obscurity, it can sometimes be a good thing.  So why is this and what makes one brand succeed and another fail? The answer is simple.  They lose [...]

6 12, 2017

SECRETS 017 The #1 reason most brands fail and how to avoid this fatal mistake

By | 2017-12-06T17:24:38+00:00 December 6th, 2017|Distribution Expansion, Podcast|

An effective distribution strategy is the essential path to growing sustainable sales. If consumers can't find your product, they can't buy it. Getting your product into the hands of more shoppers begins with consumers finding it on retailers shelves. Today, I want to talk to you about the most important aspect of your business. [...]