Category Management is both the art and the science of getting your products in the hands of new and loyal shoppers. It includes optimized distribution, effective merchandising, efficient trade marketing, maximizing consumer/shopper engagement, and actionable insights.
Category Management is the great equalizer between young brands and their most sophisticated competitors. I help level the playing field giving you a significant sustainable competitive advantage.
Category Management Solutions
BRAND SECRETS AND STRATEGIES
Category Management Solutions provides innovative ideas, actionable insights and strategic solutions to help your business gain a competitive advantage.
Combining the industry’s best practices and tools, Category Management Solutions implements a customized process that meets the demands and needs of your CPG or organic brand.
Our unique approach and expertise is designed for the small to medium size brands wanting to grow their business, build shopper base and expand brand shelf space. It includes strategies of the top national brands without all the added expense, saving you valuable time and money.
Our mission is to level the playing field between natural and conventional (mainstream) by helping natural organic companies make the most of their available resources, win at shelf and connect with consumers.
Our goal is to leverage the relationships between brands and retailers, creating a collaborative approach to better meet the needs of the shopper. Consideration of all three needs, the brand, the retailer and the shopper, is the foundation for a sustainable strategy that competes in the marketplace regardless of size or volume.