About 2018-02-16T21:38:53+00:00

If you want to grow sustainable sales and profits while gaining a significant competitive advantage, you have come to the right place!


Welcome To

Category Management Solutions


Category Management Solutions provides innovative ideas, actionable insights and strategic solutions to help your business gain a competitive advantage.

Combining the industry’s best practices and tools, Category Management Solutions implements a customized process that meets the demands and needs of your CPG or organic brand.

Our unique approach and expertise is designed for the small to medium size brands wanting to grow their business, build shopper base and expand brand shelf space.  It includes strategies of the top national brands without all the added expense, saving you valuable time and money.

Our mission is to level the playing field between natural and conventional (mainstream) by helping natural organic companies make the most of their available resources, win at shelf and connect with consumers.

Our goal is to leverage the relationships between brands and retailers, creating a collaborative approach to better meet the needs of the shopper. Consideration of all three needs, the brand, the retailer and the shopper, is the foundation for a sustainable strategy that competes in the marketplace regardless of size or volume.

Learn more about how I help brands on the BRAND SECRETS AND STRATEGIES podcast

I help healthy brands get their products in the hands of more shoppers by getting onto more store shelves.  Save valuable time and money with proven actionable insights and strategic solutions that increase sales and profits.

About Category Management Solutions

To help young health conscious brands get their products in the hands of more consumers thus making our healthy way of life more accessible and more affordable.
  • Authenticity – values driven approach that aligns you with your core shopper
  • Transparency – complete transparency every step of the way
  • Integrity – above all else, a resource you can trust
  • The first person to be certified at the highest level of category management proficiency – Certified Professional Strategic Advisor (CPSA)
  • A sought-after expert speaker and regular contributor to the leading trade publications
  • Category Management National Speaker and Trainer
  • Category Management Trade Publications – Author and Contributor

The Natural Consumer Is My Focus

Shopper/Loyalty Engagement Enhancement
Sales Story Optimization
Sales Funnel Magnification
Trade Marketing ROI Optimization

Meet Dan Lohman, CPSA

Daniel Lohman CPSA

Dan Lohman, CPSA

Excelling in several roles in the CPG industry has prepared me to continually deliver a sustainable competitive advantage to my clients.

Early in my career, I was a Grocery Manager, a DSD (Direct Sales Delivery) salesman, a District Sales Manager, a Key Account Executive, a National Category Captain in multiple categories, and a Category Development Manager supporting the largest retailer in the country. I’ve also taught category management theory to my co-workers, leading brands, and top retailers. My resume includes companies like Unilever, Kimberly-Clark, Borden, Home Club, Office Max, Sherwin Williams, Spins, etc.

As a Grocery Manager, I would draw my schematics on legal paper and provide deep-dive fact-based analysis to support my decisions, long before the term category management was coined. I was formally trained by the best most progressive companies in the industry which opened a lot of doors and provided incredible opportunities to work with and support top brand and retailers at the highest levels. Those experiences then allowed me to identify and create the first retailer-focused reporting tools in the natural channel, radically changing and improving the opportunity for brands and retailers to better drive sales and profits. I have had privilege of supporting most all of the top brands and retailers in the channel.

I quickly realized an unmet need in the natural organic channel which I am working hard to address. The deck is stacked against natural organic brands and retailers. The available resources pale when compared to their most sophisticated counterparts. This puts smaller brands at a substantial competitive disadvantage. To add insult to injury, advanced business building strategies like category management are diminished and overlooked. My business building tips and strategies have been featured in every major trade publication and I am a recognized expert speaker, trainer, and thought leader at industry events.

Category Management Expert

Certified Professional Strategic Advisor (CPSA) – all levels completed

CPSA seal Web



Featured In

Brands Who Trust Category Management Solutions  – Partial List