About2019-01-12T09:45:28+00:00

Daniel Lohman CPSA

Dan Lohman, CPSA

People often ask me why I do what I do.  

I am passionate about our industry.  My motivation stems from the belief that all natural brands deserve an equal seat at the table.  Leveling the playing field and providing access to insider secrets and the tools and resources the big brands have gives our smaller natural brands a significant competitive advantage.  I believe that brands deserve actionable insights and strategic solutions, to know what retailers REALLY want and specific information on how to get their product onto more store shelves.  My intention of making a healthier way of life more accessible for consumers is the inevitable outcome of helping natural brands and retailers compete more effectively.  Providing these free resources for you is simply my way of giving back.

My mission is simple.  To empower brands and raise the bar in our industry.

Dan Lohman, CPSA is an Organic and CPG Industry Strategic Advisor.  He is certified at the highest level of category management proficiency: Certified Professional Strategic Advisor. 

Early in his career, Dan was a Grocery Manager, a DSD (Direct Sales Delivery) salesman, a District Sales Manager, a Key Account Executive, a National Category Captain in multiple categories, and a Category Development Manager supporting the largest retailer in the country. He has taught category management theory to co-workers, leading brands and top retailers. 

Dan was formally trained by the best and most progressive companies in the industry and has worked with and supported the top brands and retailers at the highest levels.  He identified and created the first retailer-focused reporting tools in the natural channel, radically changing and improving the opportunity for brands and retailers to better drive sales and profits.

While at Kimberly-Clark, Unilever and SPINS, Daniel was responsible for mentoring, growing sales, and teaching category management theory and principles. He is uniquely qualified and has worked with and supported hundreds of natural and conventional manufacturers, retailers and brokers.

His company, Brand Secrets and Strategies (Category Management Solutions) provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage.  Dan is known for his unique ability to assist companies in expanding their retail distribution and improving merchandising.  

With over 25 years in the industry, Dan’s extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an influencer, expert, speaker, trainer and thought leader. 

He is a trusted and respected member of the natural community. As a top contributor to the leading trade publications, he has more than 300 published articles both in print and digitally.

Dan’s Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. In addition to sharing his 25 years of experience, Dan talks with well-known industry thought leaders who candidly share their advice.  Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls, compete more effectively against the big brands and save valuable time and money.

He recently released his course, Turnkey Sales Story Strategies. This is your roadmap to success. In this course, you will learn the insider secrets of how to get your brand on the shelf and what retailers REALLY want.  He will be announcing several fall courses that will specifically address exactly what a brand needs to know to succeed and grow in this industry.

Because giving back to his community and helping healthy brands succeed is so important to him, he has chosen to make his Turnkey Sales Story Strategies course available to brands at no charge.

Dan’s weekly newsletter, articles, educational podcast and training courses are revolutionizing the industry and have become an invaluable resource for brands and retailers seeking to grow sales. 

Proof that this stuff works!

This short podcast episode will inspire you. It’s a David and Goliath story.  These strategies helped a small regional brand outmaneuver and block the largest national category leader from dominating sales and promotions at a new superstore’s grand opening.

About Category Management Solutions

To help young health conscious brands get their products in the hands of more consumers thus making our healthy way of life more accessible and more affordable.
  • Authenticity – values driven approach that aligns you with your core shopper
  • Transparency – complete transparency every step of the way
  • Integrity – above all else, a resource you can trust
  • The first person to be certified at the highest level of category management proficiency – Certified Professional Strategic Advisor (CPSA)
  • A sought-after expert speaker and regular contributor to the leading trade publications
  • Category Management National Speaker and Trainer
  • Category Management Trade Publications – Author and Contributor

The Natural Consumer Is My Focus

Shopper/Loyalty Engagement Enhancement
Sales Story Optimization
Sales Funnel Magnification
Trade Marketing ROI Optimization

Category Management Solutions is BRAND SECRETS AND STRATEGIES

Category Management Solutions

Category Management Solutions provides innovative ideas, actionable insights and strategic solutions to help your business gain a competitive advantage.

Traditional category management tends to overlook what makes natural, natural.  The committed natural shopper is responsible for all the sustainable growth in every category.  Similar to the initial ripple in a pond – these consumers, your consumers, are responsible for turning those tiny ripples into the huge tidal waves where natural products begin appearing on mainstream shelves.

True category management involves everything from the product inception all the way through the process to the end consumer beyond the shelf – after they make the purchase.  It can help you with traditional and advanced deep-dive sales analysis, trade management, sales planning, forecasting, merchandising, schematics, consumer and shopper insights, etc. It is the backbone of advanced strategy.

Our mission is to level the playing field between natural and conventional (mainstream) by helping natural organic companies make the most of their available resources, win at shelf and connect with consumers.

Our goal is to leverage the relationships between brands and retailers, creating a collaborative approach to better meet the needs of the shopper. Consideration of all three needs, the brand, the retailer and the shopper, is the foundation for a sustainable strategy that competes in the marketplace regardless of size or volume.

Combining the industry’s advanced best practices and tools that come from True Category Management, Category Management Solutions implements a customized process that meets the demands and needs of your CPG or organic brand.

BRAND SECRETS AND STRATEGIES

Empowering Brands | Raising The Bar

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.

In addition to sharing my 25 years of experience, more than 50 well known industry thought leaders candidly share their advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money. CLICK HERE NOW to go to my podcast page to view a partial list of my guests and links to the shows.

I am excited to announce the release of my free Turnkey Sales Story Strategies course. This is your roadmap to success. In this course, you will learn the insider secrets of how to get your brand on the shelf and what retailers REALLY want. Stay tuned! I will be announcing several fall courses that will specifically address exactly what a brand needs to know to succeed and grow in this industry.

As an internationally published author, my 300+ articles (blog) are published in every leading trade publication both in print and digitally. You can read my most recent articles here.

My articles (blog), courses, and podcast are all FREE resources I offer to our community. They teach brands what retailers REALLY want, how to get your product on the shelf and how to save valuable time and money. Sign up now below for my weekly newsletter so you don’t miss out! Please use and share these FREE resources with your team or any brands or groups in our community that would find them valuable.

Empowering Brands | Raising The Bar

Ever wish you just had a roadmap?  Well now you do!

Don’t miss out on all of these FREE RESOURCES (strategic downloadable guides, podcast episodes, list of questions you need to be asking and know the answers to, weekly newsletter, articles and tips of the week.  You will also receive access to quick and easy online courses that teach you how to get your brand on the shelf, expand distribution, understand what retailers REALLY want and address your most pressing challenges and questions.

All tools that you can use, AT NO CHARGE TO YOU, to save you valuable time and money and grow your sales today!

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Brands Who Trust Category Management Solutions  – Partial List