A Consistent Clear And Compelling Brand Message – Building A Sustainable Community

Have you ever had a song stuck in your head – one you can’t stop singing? That should be the goal for your brand’s messaging. It needs to stick in the minds of shoppers and it needs to be so compelling that it becomes contagious.  

We are all fascinated by what makes a video or a message go viral. What was their secret sauce? 

There are a lot of brands that have an iconic jingle or message that we can not get out our heads. Have you ever played the game where someone hums or sings a couple of bars of a jingle and people guess the product? Many people who were not alive when the brand launched the campaign actually know the jingle.  

Your selling story is an extension of your brand. It needs to be memorable and it needs to be compelling. 

Few brands are able to fully tap into our psyche with viral messaging. This is primarily because few brands really know who their ideal customer is. I don’t mean female, 2 kids, etc. What makes them tick and what makes them unique from your competitor’s customers?

Brands need to really know who their ideal customers are. Similar to the way you know your best friend, what inspires them, what keeps them up at night, etc.  

Shoppers want to matter. They want to feel important and they want to be listened to. They want brands that speak to them on their level and where they are at. Shoppers want brands that treat them as though your universe revolves around them.

The more personalized your messaging, the more it will resonate with your customers. The more it resonates with them, the better chance you have of it going viral. This is how you get your brand on more retailer’s shelves and into the hands of more shoppers.      

Empowering Brands | Raising The Bar

Ever wish you just had a roadmap?  Well now you do!

Don’t miss out on all of these FREE RESOURCES (strategic downloadable guides, podcast episodes, list of questions you need to be asking and know the answers to, weekly newsletter, articles and tips of the week.  You will also receive access to quick and easy online courses that teach you how to get your brand on the shelf, expand distribution, understand what retailers REALLY want and address your most pressing challenges and questions.

All tools that you can use, AT NO CHARGE TO YOU, to save you valuable time and money and grow your sales today!

Image is the property of CMS4CPG LLC, distribution or reproduction is expressively prohibited.

By |2019-01-31T07:30:02+00:00January 16th, 2019|Tip Of The Week|

About the Author:

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.

Leave A Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.