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Helping healthy brands get their products onto more store shelves.  Save valuable time and money with proven actionable insights and strategic solutions that grow sales.

Category Management Solutions is BRAND SECRETS AND STRATEGIES

Category Management Solutions

Category Management Solutions provides innovative ideas, actionable insights and strategic solutions to help your business gain a competitive advantage.

Combining the industry’s best practices and tools, Category Management Solutions implements a customized process that meets the demands and needs of your CPG or organic brand.

Our mission is to level the playing field between natural and conventional (mainstream) by helping natural organic companies make the most of their available resources, win at shelf and connect with consumers.

Our goal is to leverage the relationships between brands and retailers, creating a collaborative approach to better meet the needs of the shopper. Consideration of all three needs, the brand, the retailer and the shopper, is the foundation for a sustainable strategy that competes in the marketplace regardless of size or volume.


Empowering Brands | Raising The Bar

BRAND SECRETS AND STRATEGIES is applying the advanced best practice strategies that come from True Category Management and focusing them on YOUR brand.  This is how you Empower Brands and Raise The Bar.

Traditional category management tends to overlook what makes natural, natural.  The committed natural shopper is responsible for all the sustainable growth in every category.  Similar to the initial ripple in a pond – these consumers, your consumers, are responsible for turning those tiny ripples into the huge tidal waves where natural products begin appearing on mainstream shelves.

True category management involves everything from the product inception all the way through the process to the end consumer beyond the shelf – after they make the purchase.  It can help you with traditional and advanced deep-dive sales analysis, trade management, sales planning, forecasting, merchandising, schematics, consumer and shopper insights, etc. It is the backbone of advanced strategy.


Learn the insider secrets of how to get your product on the shelf

and what retailers REALLY want

  Image license purchased through ©rabbit75_fot/stock.adobe.com

This podcast is an audio natural products accelerator for food startups, entrepreneurs, and health-focused brands and retailers. The focus is on helping healthy brands get your products into the hands of more shoppers by getting onto more store shelves and more importantly, keeping it there.  Learn actionable insights and strategic solutions to grow your brand and most importantly, save you valuable time and money!  In addition to sharing my 25 years of industry experience, I am interviewing many well-known industry experts and thought leaders who are candidly sharing their suggestions and advice with you including:


Gary Hirshberg


John Foraker

Annies/Once Upon A Farm

Seth Goldman

Honest Tea/Beyond Meat

Phil Lempert

Supermarket Guru

Joel Warady

Enjoy Life Foods

Bill Bishop

Brick Meets Click

Tim Joseph

Maple Hill Creamery

Robbie Vitrano

Good Spread / NatchCom

Mike Cooke

Daiya Foods

Justin Perkins


Lara Dickinson

OSC2 / Climate Collaborive

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 Show notes available on blog

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Maximize Shopper Satisfaction, Sales, and Profits






contracted services




Merchandising Effectiveness

Optimize your selling potential with an effective distribution strategy that helps your brand standout on a crowded shelf. Ensure that your brand can easily be found and the category is easy to shop.

Merchandising Effectiveness
Price promotion

Price optimization is critical to your brand’s ability to compete effectively on a crowded shelf. Having the right balance in your pricing and promotion strategy will optimize every selling opportunity.

Price/Promotion Optimization
Distribution Expansion

Distribution is the key to sales growth BUT it’s important that you have the right distribution/mix (product assortment). You need to put your best foot forward at all times. Make it easy for shoppers to find your products.

Distribution Expansion
sales profit

You need to clearly understand each retailer’s expectations and the strategies they use to meet their shopper’s needs. Creative brands that think out-of-the-box have a significant competitive advantage and stand out on the shelf.

Sales/Profit Growth
Trade Marketing ROI

Trade marketing is typically the largest line item on a brand’s income statement. Brands frequently feel as though they are ATM machines for retailers, brokers, and distributors. Maximize your promotional spending with targeted strategies.

Trade Marketing ROI Increase
Shopper Loyalty

Loyal committed shoppers become your greatest brand ambassadors. Leveraging this important asset with retailers is the key to optimizing every selling opportunity. Learn how to attract new consumers and convert them into loyal shoppers.

Shopper/Loyalty Engagement
Resource Integrations

Data can be overwhelming and extremely confusing. Choosing the right external and internal data and then integrating is the key to your success. Canned reports are a great starting place but they will not help you achieve your goals.

Resource Integration
Category leadership

Retailers can’t possibly be experts in every category and item they sell. Savvy retailers value and appreciate brands that help them grow category sales, increase shopper foot traffic, and compete more effectively.

Category Leadership
sales story optimization

Standout from your competition by providing retailers with a compelling sales story. Differentiate your customer experience and educate retailers on why your brand drives sales and attracts the most loyal shoppers.

Sales Story Optimization
Sales Funnel Magnification

Getting your product on a retailer’s shelf is just the beginning. You need to effectively manage every aspect of your sales funnel to avoid any potential missteps and issues that cause your brand to be discontinued.

Sales Funnel Magnification
Product performance

Scorecarding insures maximum product performance at all times. Scorecarding aligns every aspect of the selling process in a unified laser focused effort to achieve maximum sales and profitability.

Product Performance
Brand engagement

Develop effective brand building strategies, key performance indicators (KPI’s), that maximize every selling opportunity and optimize your brand’s performance. A compelling assortment that is effectively merchandised is critical to your brand’s overall health.

Brand Engagement

What Clients Are Saying About Category Management Solutions

Daniel has been extremely helpful in cleaning up and re-categorizing our data so we can accurately asses our brand’s performance and the product categories/segments we are in. Our ability to perform accurate and insightful category management today is directly related to Dan’s expertise in data analysis and knowledge of the natural products industry. If you are seeking to understand your market and category dynamics, I strongly recommend Dan as a reliable, thoughtful and well-informed category consultant to assist in developing brand strategies based on real and accurate data/facts.
Stacey Gillespie – Director of Product Marketing at FoodState/MegaFood

The words passion, expertise and thought leader are words that come to mind when describing Daniel. As an advisory board member to several young and growing brands at the Innovation Center of the Rockies, Dan brought deep and specific guidance to develop our clients business strategy. He is a regular and expert contributor to our blogs and magazines at New Hope Natural Media and always provides targeted insights to help young manufacturers understand and thrive in the grocery space. He is truly and gem and I recommend him without reservation.
Diana Mercer – Community Manager, NEXT Natural Products Accelerator, New Hope Natural Media, Natural and Organic Program Manager, Innovation Center of the Rockies

Daniel is a very committed and passionate strategic adviser and advocate for companies seeking category management insights and solutions. In the short time we’ve contracted Dan’s services, he has brought significant value to GoMacro and continues to provide guidance and direction to help with our growth objectives. Dan has the keen ability to see things from the 500 ft. level and to bring it down to actionable strategies that help organization grow and compete in a crowded landscape. Besides his strategic business and category management acumen, I find Dan to be passionate, a consummate student & teacher, and a pleasure to work with.
Darian Alioto – Vice President Sales , GoMacro

I worked with Daniel on several occasions over the last decade and can say that when it comes to understanding data and how to apply it in the CPG world with regards to category management and strategic planning …it would be hard to find anyone more suited than Daniel for whatever position or project you would consider him for. He is incredibly smart, a very good mentor and easy to work with. He deserves your sincere consideration.
Steve Ehli, The WhiteWave Foods Company

These testimonials are the recommendations from my Linked-In page