I help healthy brands get their products in the hands of more shoppers by getting onto more store shelves. Save valuable time and money with proven actionable insights and strategic solutions that increase sales and profits.
Category Management Solutions is BRAND SECRETS AND STRATEGIES
Category Management Solutions
Category Management Solutions provides innovative ideas, actionable insights and strategic solutions to help your business gain a competitive advantage.
Combining the industry’s best practices and tools, Category Management Solutions implements a customized process that meets the demands and needs of your CPG or organic brand.
Our mission is to level the playing field between natural and conventional (mainstream) by helping natural organic companies make the most of their available resources, win at shelf and connect with consumers.
Our goal is to leverage the relationships between brands and retailers, creating a collaborative approach to better meet the needs of the shopper. Consideration of all three needs, the brand, the retailer and the shopper, is the foundation for a sustainable strategy that competes in the marketplace regardless of size or volume.
BRAND SECRETS AND STRATEGIES
Empowering Brands | Raising The Bar
BRAND SECRETS AND STRATEGIES is applying the advanced best practice strategies that come from True Category Management and focusing them on YOUR brand. This is how you Empower Brands and Raise The Bar.
Traditional category management tends to overlook what makes natural, natural. The committed natural shopper is responsible for all the sustainable growth in every category. Similar to the initial ripple in a pond – these consumers, your consumers, are responsible for turning those tiny ripples into the huge tidal waves where natural products begin appearing on mainstream shelves.
True category management involves everything from the product inception all the way through the process to the end consumer beyond the shelf – after they make the purchase. It can help you with traditional and advanced deep-dive sales analysis, trade management, sales planning, forecasting, merchandising, schematics, consumer and shopper insights, etc. It is the backbone of advanced strategy.