Helping healthy brands get their products onto more store shelves
with proven actionable insights and strategic solutions that grow sales.
LEARN HOW TO:
Increase sustainable sales
Improve distribution and reduce out-of-stocks
Implement efficient inventory forecasting
Reduce wasted promotional spending
Leverage broker/distributor relationships
Create a compelling retailer sales story
Grow shopper loyalty
Identify incremental opportunities
Make sense of the data maze
Profit from big brand strategies
Save valuable time and money
Hi, I’m Dan Lohman. I provide actionable insights and strategic solutions to innovative and disruptive brands seeking a significant competitive advantage. With over 25 years of experience as a category management expert, speaker, trainer, author and industry thought leader, I am passionate about Empowering Brands and Raising The Bar.
Category Management Solutions is BRAND SECRETS AND STRATEGIES
BRAND SECRETS AND STRATEGIES
Empowering Brands | Raising The Bar
The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.
In addition to sharing my 25 years of experience, more than 50 well known industry thought leaders candidly share their advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money. CLICK HERE NOW to go to my podcast page to view a partial list of my guests and links to the shows.
I am excited to announce the release of my free Turnkey Sales Story Strategies course. This is your roadmap to success. In this course, you will learn the insider secrets of how to get your brand on the shelf and what retailers REALLY want. Stay tuned! I will be announcing several fall courses that will specifically address exactly what a brand needs to know to succeed and grow in this industry.
My articles (blog), courses, and podcast are all FREE resources I offer to our community. They teach brands what retailers REALLY want, how to get your product on the shelf and how to save valuable time and money. Sign up now below for my weekly newsletter so you don’t miss out! Please use and share these FREE resources with your team or any brands or groups in our community that would find them valuable.
Category Management Solutions
Category Management Solutions provides innovative ideas, actionable insights and strategic solutions to help your business gain a competitive advantage.
Traditional category management tends to overlook what makes natural, natural. The committed natural shopper is responsible for all the sustainable growth in every category. Similar to the initial ripple in a pond – these consumers, your consumers, are responsible for turning those tiny ripples into the huge tidal waves where natural products begin appearing on mainstream shelves.
True category management involves everything from the product inception all the way through the process to the end consumer beyond the shelf – after they make the purchase. It can help you with traditional and advanced deep-dive sales analysis, trade management, sales planning, forecasting, merchandising, schematics, consumer and shopper insights, etc. It is the backbone of advanced strategy.
Our mission is to level the playing field between natural and conventional (mainstream) by helping natural organic companies make the most of their available resources, win at shelf and connect with consumers.
Our goal is to leverage the relationships between brands and retailers, creating a collaborative approach to better meet the needs of the shopper. Consideration of all three needs, the brand, the retailer and the shopper, is the foundation for a sustainable strategy that competes in the marketplace regardless of size or volume.
Combining the industry’s advanced best practices and tools that come from True Category Management, Category Management Solutions implements a customized process that meets the demands and needs of your CPG or organic brand.
YOU’VE WORKED HARD TO BUILD YOUR BRAND
NOW LETS TAKE IT TO THE NEXT LEVEL AND BEYOND
SECRETS 092 What’s behind the hottest trend in retail with David Benzaquen of Plant Based Solutions and Ocean Hugger Foods
Plant based foods are driving sustainable sales growth across almost every category. Consumers are looking for healthy alternatives to their favorite foods and plant based brands are filling that void. The purpose of today's [...]
Have you ever wanted to know: How to measure your sales against your competition? Are your customers able to find your brand in their favorite store? How to maximize trade spending? Do your promotions [...]
SECRETS 091 Disrupting the category by looking to the future for innovation with Justin Gold of Justin’s
Most brands tend to improve upon existing products. Typically the changes include formulation and flavor modifications. Rarely do they include redefining the category with innovative packaging AND making a better product while improving the [...]
Trade marketing encompasses everything required to get your products into shoppers hands. Maximizing trade effectiveness combined with digital strategies is the best way to get your products onto more retailers shelves and into the [...]
SECRETS 089 The importance of having a solid digital brand selling strategy with Madeline Haydon of Nutpods
Digital strategies give brands an equal voice against their largest competitors, leveling the playing field. The ability to create a connected community united around common needs, beliefs, and values is the most powerful way [...]