Helping healthy brands get their products onto more store shelves
with proven actionable insights and strategic solutions that grow sales.
LEARN HOW TO:
Increase sustainable sales
Improve distribution and reduce out-of-stocks
Implement efficient inventory forecasting
Reduce wasted promotional spending
Leverage broker/distributor relationships
Create a compelling retailer sales story
Grow shopper loyalty
Identify incremental opportunities
Make sense of the data maze
Profit from big brand strategies
Save valuable time and money
Hi, I’m Dan Lohman. I provide actionable insights and strategic solutions to innovative and disruptive brands seeking a significant competitive advantage. With over 25 years of experience as a category management expert, speaker, trainer, author and industry thought leader, I am passionate about Empowering Brands and Raising The Bar.
Category Management Solutions is BRAND SECRETS AND STRATEGIES
BRAND SECRETS AND STRATEGIES
Empowering Brands | Raising The Bar
The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.
In addition to sharing my 25 years of experience, more than 50 well known industry thought leaders candidly share their advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money. CLICK HERE NOW to go to my podcast page to view a partial list of my guests and links to the shows.
I am excited to announce the release of my free Turnkey Sales Story Strategies course. This is your roadmap to success. In this course, you will learn the insider secrets of how to get your brand on the shelf and what retailers REALLY want. Stay tuned! I will be announcing several fall courses that will specifically address exactly what a brand needs to know to succeed and grow in this industry.
My articles (blog), courses, and podcast are all FREE resources I offer to our community. They teach brands what retailers REALLY want, how to get your product on the shelf and how to save valuable time and money. Sign up now below for my weekly newsletter so you don’t miss out! Please use and share these FREE resources with your team or any brands or groups in our community that would find them valuable.
Category Management Solutions
Category Management Solutions provides innovative ideas, actionable insights and strategic solutions to help your business gain a competitive advantage.
Traditional category management tends to overlook what makes natural, natural. The committed natural shopper is responsible for all the sustainable growth in every category. Similar to the initial ripple in a pond – these consumers, your consumers, are responsible for turning those tiny ripples into the huge tidal waves where natural products begin appearing on mainstream shelves.
True category management involves everything from the product inception all the way through the process to the end consumer beyond the shelf – after they make the purchase. It can help you with traditional and advanced deep-dive sales analysis, trade management, sales planning, forecasting, merchandising, schematics, consumer and shopper insights, etc. It is the backbone of advanced strategy.
Our mission is to level the playing field between natural and conventional (mainstream) by helping natural organic companies make the most of their available resources, win at shelf and connect with consumers.
Our goal is to leverage the relationships between brands and retailers, creating a collaborative approach to better meet the needs of the shopper. Consideration of all three needs, the brand, the retailer and the shopper, is the foundation for a sustainable strategy that competes in the marketplace regardless of size or volume.
Combining the industry’s advanced best practices and tools that come from True Category Management, Category Management Solutions implements a customized process that meets the demands and needs of your CPG or organic brand.
YOU’VE WORKED HARD TO BUILD YOUR BRAND
NOW LETS TAKE IT TO THE NEXT LEVEL AND BEYOND
SECRETS 086 Hard work, persistence, and curiosity, the prescription for success with Zak Normandin of DIRTY LEMON and Little Duck Organics
There is a lot every entrepreneur needs to know about starting a brand. While failure, hard work and perseverance can be the best teachers, there's a better way. Listening carefully and giving your customers what [...]
SECRETS 085 Revitalizing a tired category using advanced strategies with Adam Lowry of Ripple Foods and Method
Retailers need and want brands to step up and become category leaders. Today's story is proof these advanced strategies work giving both brands and retailers a competitive advantage helping brands get their products into [...]
SECRETS 084 The importance of perseverance and overcoming obstacles with David Perkins of Beetnik Foods
Disruptive brands need to creatively find ways to get their products onto retailer’s shelves and into the hands of shoppers. This includes finding new ways to produce and distribute your products. Your selling story [...]
SECRETS 083 Demystifying organic by focusing on healthy regenerative soil with Jeff Moyer of Rodale Institute and Regenerative Organic
The future of healthy eating. Consumers want healthy quality foods they can trust but are confused about organic, the features and benefits. Healthy soil produces something even better - regenerative organic. You are what [...]
Brand health is the strength of your brand. It’s calculated by the amount of trust and confidence consumers have in it. It’s measured by your distribution and your sales - your ACV (all commodity [...]