SOLUTIONS TO WORK SMARTER – NOT HARDER

Tired of feeling like an ATM Machine?  Wish you could scale faster?  You're not alone!

If any of these sound familiar, you are in the right place!

  • Are you struggling to get your products on retailer’s shelves, meet with retailers or get into the big retailers?

  • Do you spend a significant amount of your time raising capital instead of growing your brand? 

  • Are you tired of wasting money on promotions that don't boost longterm sales?

  • Are you frustrated or unhappy with your brokers results?

Watch this – which one of these brands are you?

Ready to take your brand to the next level and beyond?

Retail Solved™️

Choose from below to get actionable, momentum-building advice strategically paired with your current stage of growth

Start Strong

How to build a lucrative brand list that shoppers want to buy. 

Free resources to help you build a healthy foundation for your brand.

Scale Fast

Proven strategies and tactics to add rocket fuel to your growth, some courses are free. Level-up your skills and become an invaluable, trusted, respected retail partner.

Sell More

Expert help and guidance to give you a significant and sustainable competitive advantage. CEO’s, industry thought leaders, food entrepreneurs, and founders of successful industry organizations and brands candidly share their insider secrets and advice!

If you want to compete at the level of big brands, you need to be at their level!

Not sure where to start?

Over 80% of natural brands fail within the first year – I am committed to change that!

Your Expert Guide

Hi, I’m Dan Lohman  

And I’ve been in your shoes

I teach brand owners, entrepreneurs, founders, and their teams how to save time and money with proven strategies to grow sustainable sales and profits. 

The result is getting your products onto more store shelves and into the hands of more shoppers.

Natural Industry Strategic Advisor

Want More Sales? 30 Days To Prosperity – How To Plan For Success In 2021 And Beyond!

Confidently grow and scale your brand!

Brand Secrets and Strategies – Retail Solved Podcast

Ever wish you could get expert advice to build and scale your brand?  Now you can!

CEO’s, industry thought leaders, food entrepreneurs, and founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn from the experts! 

“I was one of the three people who created the discipline of Category Management in the early 1990s and subsequently upgraded it to CatMan 2.0 in 2017. During my long association with the category management community, no one has been a more consistent, creative or committed contributor to the discipline than Dan Lohman. His work especially with the natural, organic and heathier foods community has been nothing short of inspirational because he has adapted the principles of category management and its collaborative ethic to a community which does not have all of the data advantages that large conventional manufacturers and retailers have. Dan's lifelong focus on helping companies in this increasingly important and growing segment benefit from the concept of category management has helped more companies succeed than even he realizes”

Gordon Wade, Industry Thought Leader And An Original Category Management Creator

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“Dan has keen insights into both the plant-based and natural foods markets, derived from a lifetime of experience. He brings a unique understanding of what makes brands tick and how they can take advantage of undeveloped trends and is a great interviewer!”

Seth Tibbott, Founder, And Chairman, Tofurky

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“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!” “Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast

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“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast shed light on getting to shelf … it’s working for HonestTea and BeyondMeat”

Seth Goldman, Honest Tea, and Beyond Meat 

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“Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers. Dan is the go to resource for natural brands – a tremendous resource for entrepreneurial brands.”

Bill Bishop, Chief Architect, Brick Meets Click, and Williard Bishop Consulting

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“Daniel is the foremost expert in brand building in today’s marketplace. Daniel’s common sense approach to helping all companies from small to large become successful in a sound process. Daniel provides passion and intelligence to ensure your success in every retail format. Daniel provides sound strategies to guide your brand for increasing, profitable sales. I’ve been a follower of Daniel’s for years, I feel his process makes sense in today’s competitive business environment.”

Michael J. O’Donnell, The Belmullet Food and Beverage Group, LLC

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“Dan has a brilliant mind, a solid, in depth, understanding of category management. I was impressed with his outstanding analytical abilities..”

Denny Robinson, Retail Category Management, Sprouts Farmers Market (formerly Sunflower)

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“Dan brings insights that manufacturers and retailers can act on to improve sales and profitability. More that most in the natural products industry, Dan can provide you with actionable intelligence that can improve both your top line and your bottom line.”

Bill Crawford, Retail Marketing Services Director New Hope 360

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“Dan, Thank you for giving me hope again.  I believe that our brand and the mission behind it is important. I know that we provide a unique solution to consumers who really need us because they write to us and tell us so.  Listening to your courses over the past two days gives me hope that we can  stay on shelf and compete with the big boys even though we are bootstrapped. Before I met you I was growing weary and questioning whether we could survive.  Thank you for sharing your incredible guidance with brands like mine so we can help people lead healthier and happier lives.  It is an incredible service to humanity.”

Laura Katleman, Founder BHU Foods

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“Dan provides his community proven strategies to help them get their products onto more store shelves and into the hands of more shoppers. This is possible by developing a more intimate bond with your ideal customer, much the same as you you would a close friend. Personalization is at the heart of this strategy in a world where most brands talk AT their customers, never really getting to know them. The ability to leverage the unique shopper insights of your ideal customer with your retail partners is how you can gain a sustainable and substantial competitive advantage. It’s selling 101 at the macro level”

Doug Brown, CEO Sales Strategies, Former President, Tony Robbins & Chet Holmes Company

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“Dan has a wealth of knowledge and is so generous with his time and passion for the industry! I would not be where I am today without the help and guidance from people like Dan Lohman”

Andrew Therrien, Director of Business Development, Big Orange Productions

SERVICES

Training

ADVANCED TRAINING

Consulting

CONSULTING

contracted services

CONTRACT SERVICES


SOLUTIONS

BUILD – GROW – EXPAND

Optimize your selling potential with an effective distribution strategy that helps your brand standout on a crowded shelf. Ensure that your brand can easily be found and the category is easy to shop.

Merchandising Effectiveness

Price optimization is critical to your brand's ability to compete effectively on a crowded shelf. Having the right balance in your pricing and promotion strategy will optimize every selling opportunity.

Price/Promotion Optimization

Distribution is the key to sales growth BUT it's important that you have the right distribution/mix (product assortment). You need to put your best foot forward at all times. Make it easy for shoppers to find your products.

Distribution Expansion

You need to clearly understand each retailer's expectations and the strategies they use to meet their shopper's needs. Creative brands that think out-of-the-box have a significant competitive advantage and stand out on the shelf.

Sales/Profit Growth

Trade marketing is typically the largest line item on a brand's income statement. Brands frequently feel as though they are ATM machines for retailers, brokers, and distributors. Maximize your promotional spending with targeted strategies.

Trade Marketing ROI Increase

Loyal committed shoppers become your greatest brand ambassadors. Leveraging this important asset with retailers is the key to optimizing every selling opportunity. Learn how to attract new consumers and convert them into loyal shoppers.

Shopper/Loyalty Engagement

Data can be overwhelming and extremely confusing. Choosing the right external and internal data and then integrating is the key to your success. Canned reports are a great starting place but they will not help you achieve your goals.

Resource Integration

Retailers can’t possibly be experts in every category and item they sell. Savvy retailers value and appreciate brands that help them grow category sales, increase shopper foot traffic, and compete more effectively.

Category Leadership

Standout from your competition by providing retailers with a compelling sales story. Differentiate your customer experience and educate retailers on why your brand drives sales and attracts the most loyal shoppers.

Sales Story Optimization

Getting your product on a retailer's shelf is just the beginning. You need to effectively manage every aspect of your sales funnel to avoid any potential missteps and issues that cause your brand to be discontinued.

Sales Funnel Magnification

Scorecarding insures maximum product performance at all times. Scorecarding aligns every aspect of the selling process in a unified laser focused effort to achieve maximum sales and profitability.

Product Performance

Develop effective brand building strategies, key performance indicators (KPI’s), that maximize every selling opportunity and optimize your brand's performance. A compelling assortment that is effectively merchandised is critical to your brand’s overall health.

Brand Engagement

What Clients Are Saying About Category Management Solutions

Daniel has been extremely helpful in cleaning up and re-categorizing our data so we can accurately asses our brand's performance and the product categories/segments we are in. Our ability to perform accurate and insightful category management today is directly related to Dan's expertise in data analysis and knowledge of the natural products industry. If you are seeking to understand your market and category dynamics, I strongly recommend Dan as a reliable, thoughtful and well-informed category consultant to assist in developing brand strategies based on real and accurate data/facts.
Stacey Gillespie – Director of Product Marketing at FoodState/MegaFood

The words passion, expertise and thought leader are words that come to mind when describing Daniel. As an advisory board member to several young and growing brands at the Innovation Center of the Rockies, Dan brought deep and specific guidance to develop our clients business strategy. He is a regular and expert contributor to our blogs and magazines at New Hope Natural Media and always provides targeted insights to help young manufacturers understand and thrive in the grocery space. He is truly and gem and I recommend him without reservation.
Diana Mercer – Community Manager, NEXT Natural Products Accelerator, New Hope Natural Media, Natural and Organic Program Manager, Innovation Center of the Rockies

Daniel is a very committed and passionate strategic adviser and advocate for companies seeking category management insights and solutions. In the short time we’ve contracted Dan’s services, he has brought significant value to GoMacro and continues to provide guidance and direction to help with our growth objectives. Dan has the keen ability to see things from the 500 ft. level and to bring it down to actionable strategies that help organization grow and compete in a crowded landscape. Besides his strategic business and category management acumen, I find Dan to be passionate, a consummate student & teacher, and a pleasure to work with.
Darian Alioto – Vice President Sales , GoMacro

I worked with Daniel on several occasions over the last decade and can say that when it comes to understanding data and how to apply it in the CPG world with regards to category management and strategic planning …it would be hard to find anyone more suited than Daniel for whatever position or project you would consider him for. He is incredibly smart, a very good mentor and easy to work with. He deserves your sincere consideration.
Steve Ehli, The WhiteWave Foods Company

These testimonials are the recommendations from my Linked-In page