Sales Story Optimization

Most every brand shares basic inferior topline reports with retailers – information retailers already have.  Standout from your competition by providing retailers with a compelling sales story.  Differentiate your customer experience and educate retailers on why your brand drives sales and attracts the most loyal shoppers.  Big brands tell compelling fact-based sales stories that empower retailers to grow sustainable sales and attract new shoppers. Retailers need and appreciate brands willing to partner with them.

22 09, 2021

SECRETS 268 Where To Find New Shoppers To Grow Sales And Profits, Diana Fry With Retail Voodoo and Gooder

By |2023-02-03T20:08:09-07:00September 22nd, 2021|Brand Engagement, Podcast, Sales Story Optimization|

20 09, 2021

SECRETS 266 How To Instantly Gain An Unfair Competitive Advantage, Gordon Wade With Retail Performance Group

By |2023-02-03T20:09:35-07:00September 20th, 2021|Brand Engagement, Category Leadership, Podcast, Sales Story Optimization|

14 09, 2020

SECRETS 211 Brand Success Begins With A Compelling Story, Determination, & Dogged Persistence – Adam Bremen With Keto Krisp

By |2021-10-17T19:51:05-06:00September 14th, 2020|Podcast, Sales Story Optimization, Video|

7 09, 2020

SECRETS 210 Chloe Sorvino with Forbes, Fixing Our Broken Food System Beginning With Natural And Local

By |2021-09-25T17:11:06-06:00September 7th, 2020|Podcast, Sales Story Optimization, Video|

Chloe Sorvino on LinkedIn  Chloe Sorvino on Forbes Forbes Mind Feeder LinkedIn Newsletter

5 08, 2020

SECRETS 205 Matthew Caspersz with Cha’s Organics, The Profound Impact A Regenerative Organic Brand Can Have On Shoppers, Farmers, Our World

By |2021-09-25T17:09:07-06:00August 5th, 2020|Podcast, Sales Story Optimization, Video|

Shoppers want to feel good about the brands they buy and that includes how the brand's mission aligns with our values. Shoppers appreciate and reward those brands that do good on our behalf. Regenerative organic is the keystone to fixing our planet Cha’s organics https://chasorganics.com/ Bringing Flavor To The Table [...]

3 08, 2020

SECRETS 204 Birgit Cameron With Patagonia Provisions, Why Regenerative Organic Is An Important Step Toward Saving Our Home Planet

By |2021-09-27T21:23:43-06:00August 3rd, 2020|Podcast, Sales Story Optimization, Video|

Patagonia Provisions and Rodale Institute just set the bar even higher with Regenerative Organic Certification. The future of healthy food & saving our planet begins with healthy soil, more nutrient-dense crops, & great tasting products consumers want!

2 06, 2020

SECRETS 192 Kim Kirchherr With K2 Outcomes, Brand Success Begins With Clarity, Not Confusion. Connecting Agriculture, Food, And Health

By |2021-09-27T19:37:57-06:00June 2nd, 2020|Podcast, Sales Story Optimization, Video|

24 03, 2020

SECRETS 178 Evan Holod With Michel et Augustin’s, How To Merge Two Distinct Cultures Into A Beloved Brand

By |2021-10-17T20:06:52-06:00March 24th, 2020|Podcast, Sales Story Optimization, Video|

Taking a beloved brand from France and turning it into a beloved brand in the US requires a creative innovative strategy. This begins with redefining a brand as an adventure, an experience that transports you into a world that celebrates artisan foods.

11 02, 2020

SECRETS 166 Lori Taylor With The Produce Moms, Produce Is The Gateway To Health, Vitality And Center Store Sales Success

By |2021-09-29T08:55:16-06:00February 11th, 2020|Podcast, Sales Story Optimization, Video|

Produce is where customers begin their journey to healthy living with simple easy to understand ingredients. It’s the gateway to growing sales in every category. Brands should celebrate their connection to the produce department to build trust and sales. One of the things that makes natural, natural are the healthy, [...]

31 12, 2019

SECRETS 159 Gary Hirshberg, Seth Goldman, Miyoko Schinner, Kyle Garner, Sheryl O’Loughlin & Chuck Muth, Sage Advice From Natural Industry Icons Revisited

By |2021-09-28T21:19:50-06:00December 31st, 2019|Podcast, Sales Story Optimization|

Natural food brands learn a lot from CEO’s, founders, & industry thought leaders. Proven actionable insights from Gary Hirshberg, Seth Goldman, Miyoko Schinner, Kyle Garner, Sheryl O’Loughlin, Chuck Muth, etc to accelerate brand growth in 2020 & beyond. Welcome. Today's podcast episode is really special, but before I dig in, I [...]

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